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There’s a saying that states ‘If it ain’t broke, don’t fix it’. But if it is broke, and you don’t know why or how, then how would you fix it anyway? You always have to know how something works, or why it doesn’t before you can improve it or fix it. The same applies with SEO.

Search Engine Optimisation aims to improve your site making it user friendly, Google friendly and providing the right key words and phrases to push your site up the search engine ratings, thus bringing you more attention and more business.

Web analytics is a system used within SEO to determine how well your site is performing. With this information, SEO experts can then employ various means to alter your ratings for the greater good. While analytics can be a complicated business, it is not an exact science.

It will show how much your site is searched and viewed and is very useful in this regard but the one thing it won’t do is specify user interaction and whether the viewings are positive or negative.

To get around this, a new product is now on the SEO market. An innovation of information gathering, this product will be web site owner’s dreams come true, bringing clarity and understanding to the information gleaned from analytics.

This is a new way of measuring analytics that will give the web site owner so much more useful information about its users and also a big insight into how well it is doing and therefore more ways in which it can be optimised by SEO companies to direct more traffic in the right direction.

How many times have you clicked open a web page to find it’s not really what you were looking for, or that the quality of the site was so poor you couldn’t be bothered to struggle your way round it? It’s all very well web analytics being able to tell you how many people have clicked on your site but that doesn’t necessarily say it is working as well as it could be.

With this new SEO product, ‘engagement’ will now be measured, telling you exactly how people interact with your web site. It will work by measuring amount of interaction on a site via purchases, media, uploads, ratings and comments among other things. Given that all businesses are unique, the system can be updated to give more relevance to certain pages that are viewed and less to others.

This will give the web site owner and his SEO company a much clearer overview of how well the site is doing and what changes need to be made to ensure its search engine friendliness. It will even be able to show how some page items co-relate with others.

To make this new SEO service even better is the fact that it will be free to most users. For those companies who breach a certain level of unique, there will be a subscription fee and this will help to fund the free platform for the wider users. Even when paying for this service, it will still save the web site owner thousands of pounds that used to be spent on analytics.

The only area of concern thrown up in this SEO advancement is the concern that advertisers will gain too much information about web site users, thus infringing on their privacy. Of course, the information will be used to better target advertising, making it more effective, but no web site user wants to be bombarded with advertising.

Like all areas of an ever changing business, this will have to be a tried, tested and attuned use of information retrieval.

Web site expert Catherine Harvey looks at the new software available for use by SEO companies. To find out more please visit http://www.highposition.net/

Have you ever printed UL approved labels with your standard barcode printer and noticed that the ink was rubbing off? Did your Information Technology Staff think something was wrong with your printer because of this? The printer was actually doing its job just fine. The real problem was that the ribbon you were using wasn’t a UL approved resin ribbon. Certain Ribbon, just like certain labels, must be UL recognized because of their different applications.

OK, so you are not sure what UL is and if you need UL product? Well, UL stands for Underwriters Laboratories and their mission is to be the trusted source across the globe for product compliance, and that is exactly what they are. UL has developed more than 1000 Standards for Safety. Their Standards for Safety are essential to helping ensure public safety and confidence, reduce costs, improve quality and market products and services. Millions of products and their components are tested to UL’s rigorous safety standards with the result that consumers live in a safer environment than they would have otherwise. To see if your product fits into this category for testing, visit the ul web site.

Most electrical products fit into this category and the manufacturer of these products will print the labels that go onto the product with thermal transfer printers. Well, if the product is UL approved, then the labels going on the product must be UL approved as well. These labels are made up of a synthetic nature. Any synthetic label will require a much more rugged ribbon for printing. Also, that ribbon must be UL approved as well.

The question has come up asking if the barcode printer has to be UL approved. There really is no such thing as a UL barcode printer. All barcode printers can print UL labels as long as it is a thermal transfer barcode printer. The key is to load the printer with the proper UL approved labels and ribbon, because that is what actually goes onto the product you are manufacturing.

Now the key is to remember to turn up your heat settings if you have been using a wax ribbon in the past. This is because a resin ribbon requires more heat from the print-head to print properly. The wax ribbon transfers very easily to the label with little heat, but resin, because it is much more durable, requires much more heat to transfer it from the ribbon to the synthetic material. This also makes the image it prints much more durable and is why UL has approved it for use on UL approved products.

UL approved product can be found by using the UL web site for approved product. UL requires backup documentation to prove the materials used on your product are UL approved. This backup material can be provided by your label and ribbon source, if they are supplying you with properly approved material. Beware of suppliers that just state the material is approved. Always get the backup documentation. This will prevent any risk of shutdown in the event UL inspects or audits your processes.

John Barth founded Adazon Labels and Barcode Equipment http://www.adazonusa.com in 2003 and has a wealth of information in the barcode arena from over 20 years of experience in distribution. John’s experience allows companies to cut costs on total barcode solutions. Reach John at 847-235-2700.

Most companies have massive amounts of unused and underutilized storage scattered across their enterprise. A recent study of 200 organizations found that 15% of all storage was allocated but never used; 10% was left behind when the server was moved, and 40% had not been referenced by an operating system for six months.

That’s a lot of waste – of resources, of IT time, and of money.

“Increasingly, it is clear that IT can no longer afford to host discrete applications across discrete hardware for discrete organizations,” says IDC analyst John Humphreys in a recent white paper.

Enter storage optimization. This is a process of visualizing, accessing, and relocating the valuable wasted resource of your untapped storage. This allows the enterprise to look at its data as a single entity, rather than scattered silos. The benefits are wide-ranging:

* Data is no longer wasted.

* You can always visualize the amount of data you have.

* Data management is simplified and automated.

* You can align your storage plan with business needs, processes, and technology.

* The potential for security breaches, compliance issues, and backup problems is reduced.

* You can defer unnecessary capital expenses.

IT is freed from fighting fires and can move from a reactive to a proactive stance, spending time on more strategic issues.

More effective use of storage – capturing and using your untapped data brings performance benefits, as well, since the process not only releases more storage but helps you put a structure into place for using your storage in the most effective way possible.

Humphreys calls the current optimization landscape “Virtualization 2.0,” as companies leverage consolidation for ever-more-strategic purposes, including lowering operational expenses, improving service levels, and responding faster and better to changing business needs.

It’s important to keep in mind storage optimization is not one-size-fits-all and must be carefully designed to the specific needs of your organization’s priorities regarding flexibility, manageability, and other important considerations.

The five-step approach:
1. Define business requirements. Talk with all stakeholders and develop a strong understanding of all the issues that will affect the storage strategy, including customer expectations, compliance, and competition.

2. Assess current storage. By identifying business requirements and SLAs, you can quantify the short-term, mid-term, and long-term ROI for redeploying storage assets.

3. Tier, consolidate, and simplify. A centralized strategy will make it easier to control and manage storage centrally, using standardized IT platforms, tools, and interfaces, allowing you to find pockets of unused data. Currently, 40% of companies have just two tiers for their storage, meaning they typically have low-value data on expensive media.

4. Define service levels. Not all data is equally valuable or needs the same level of protection – and the value of data changes over time. Many companies have outdated reports still classified as important information that is kept on expensive media.

5. Monitor, manage, provision. Automatic monitoring and reporting capabilities makes data trackable across applications, platforms, departments, and vendors. You can have more efficient operations through better management and accurate charge-backs on a pay-per-use basis.

The information stored on computer systems is doubling every year, and the cost of managing storage is now nearly as much as the cost to buy it. With storage utilization rates running at only 40 to 60%, half of every dollar spent on storage may be wasted.

To see the payoff of storage consolidation in practice, let’s look at KnowledgeBase Marketing(r), a subsidiary of one of the world’s most comprehensive communication services organizations with 2,000 offices in 106 countries. They implemented a “blended” storage model that consolidated storage for its open systems platforms across two tiers. Results: 40% reduction in storage TCO, 50% reduction in storage administration time, 3X improvement in I/O throughput, and 86% reduction in transaction costs.

Companies in a diverse array of fields – energy, media, and education, for starters – have reported similarly impressive benefits from their own storage consolidation efforts.

To fully benefit from storage optimization, you must approach this as a methodical exercise. The right approach to optimization can result in a system that provides the correct degree of flexibility, availability, and security for your specific needs.

For the full version and more info on storage optimization, visit our blog: http://www.TechnologySolutionsSimplified.com/blog or email: support@technologysolutionssimplified.com. Our technical expertise and dedication to superior customer service provide a competitive advantage for our partners.

So you want to know how barcode scanners work. Well, we first want to narrow down which type of barcode scanner we are talking about. There are many types of barcode scanners from laser scanners, CCD barcode scanners, imager type scanners, and more. Our first focus will be on how a CCD barcode scanner works.

The CCD barcode scanner is a scanner that has no moving parts. CCD stands for Charged-Coupled Devise Scanner. The scanner has a light source that when pointed to an object or barcode, it illuminates that image. The image is usually a barcode. Once the barcode is illuminated, a reflection is created and the barcode scanner reads that image.

How does the barcode scanner read the image? Well, there is a linear photodiode within the scanner head. This photodiode can read the reflected light off the lines on the barcode. This reflection is a digital image that is then scanned electronically within the devise. When the image is scanned electronically, each bar on the barcode is converted to the corresponding number or letter.

The barcode scanner is connected to a PC or Mac and the CCD scanner then sends the sequence of numbers and/or letters to the PC or Mac to populate the field of entry. This connection can be made in a number of ways. On way is with a keyboard wedge. This is a Y connection where one end of the Y connects to the keyboard and the other end of the Y connects to the scanner with the bottom of the Y plugging into the PC where the keyboard would normally connect. This method is used many times when the PC does not have enough interfaces. Serial is another connection method and works with just a straight serial cable from the barcode scanner directly to the PC serial connection. USB is now about the most popular method, because most PC’s and Mac’s today have many USB ports. Just plug and play!

Now we can look at how a laser barcode scanner works. The laser scanner works by sending a low energy light beam or laser beam to read the spacing between a pattern on the image one space at a time. The beam is moving back and forth by using a mobile mirror which causes a blinking effect. You can usually see the read line moving over the barcode. The reflection comes back and is then read by the fixed mirror in the scanner. The scanner then generates analog and digital signals that match the pattern. A barcode reader decoder then processes the information and sends it through the data communications interface.

Wala! Knowing how a barcode scanner works answers a lot of questions about where you can use a barcode scanner. They are becoming so popular now, you can find them everywhere in retail stores scanning items.

John Barth founded Adazon Labels and Barcode Equipment http://www.adazonusa.com in 2003 and has a wealth of information in the barcode arena from over 20 years of experience in distribution. John’s experience allows companies to cut costs on total barcode solutions. Call 847-235-2700 for more info.

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