Tanpola Articles Directory

For article marketing to be effective, you need to distribute your articles widely. As discussed last week, the use of article directories is most effective. Equally important, the articles need to be picked up by various webmasters and reprinted in their websites, blogs and newsletters. A resulting effect of article marketing then would be duplicate content around the web. Duplicate content is availability of the same or closely similar content in the internet.

Some quarters believe that duplicate content is penalized by Search Engines (SE). They argue that SEs indices would be bloated by duplicates which donot add value to the internet and as such SEs would penalize any content that is duplicated. The penalties speculated include decreased Page Rank (PR), dropped Search Engine Rank Position (SERP) and even complete de-indexing i.e. a complete removal from a SEs index or database. You will commonly come across statements like, “You cannot rank well with dupes”, referring to duplicate content.

Others hold the opposing view that a duplicate content penalty does not exist in the simplistic explanation above. They hold that a dupes penalty is more complex and it just does not penalize all duplicate content. They point to all major news websites that borrow content from each other as well as from common agencies word for word, as proof.

Furthermore if a dupes penalty existed in such a simplistic fashion, then article marketing would be ineffective for PR and SERP. However experience has shown that article marketing is one of the most effective marketing methods online. Even further some article directories that are wholly duplicate content have enviable SERP and PR. Examples include EzineArticles and ArticleDashboard.

The opinion on which this article is based on is from the authoritative MattCutts blog. Matt is an employee of Google the lead SE. He would obviously point to a more than fairly accurate direction to the matter. Responding to a question at a conference as to whether or not Google penalizes duplicated content, Matt explained that the SE would serve what it considers the best page. He did caution though against dupes within same domains or replicating a whole website on another domain,

Matt’s assertion is proven by the indexing of thousands of the same content in different domains. A search for a widely circulated article “101 Ways To Build Links in 2006″ serves back over 100,000 backlinks in different domains. This proof of just how effective article marketing can be.

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As discussed last week, a big advantage of using articles to market your site is that you can position your articles to be effective in improving both your website’s PR (Page Rank) and SERP (Search Engine Rank Position). This is made possible by the author resource box in which you determine the quality of link you get. PR has implications on how popular your site is while SERP determines how much traffic and consequently volume of business your site experiences.

To get the most off your article marketing, it is not enough to provide reprint content within your site. You need to submit them to article banks or article directories for wider exposure. Article banks are websites that exclusively hold reprint content. Among their targeted audience are webmasters looking for content for their websites, blogs and newsletters.

For even greater exposure, you should submit the same article to several articles banks. There are several hundreds of article banks online you can submit to. However there is a drawback to this. Submission involves a process of logging into your account, inputting title, category, author resource box etc. This makes article submission time consuming. To navigate around this, invest in an article submission software like Article Submittter Pro, Article Marketer or Article Robot that automates the process.

One more tick in getting the most out of an article marketing campaign is consistency. Submitting at least an article a week is a sure way of creating more back-links.

Search Engine (SE) bots or spiders that scout the net looking for content and links to index take time to find your links in both article directories as well as websites using your articles. For some reasons, the SE algorithm that determines SERP does not index all your back-links permanently. They find all the links then keep some and discard some. This results in to a bell curve in the number of back-links to your site over a period of a few weeks. The back-links first increase as the SE bots finds then, then reaches a maximum and finally starts to decrease as the algorithm settles in on its choice.

Consistent submission of articles to as many article banks as possible takes advantage of the bell curve by extending the maximum indefinitely. As the first article starts to lose some of its back-links, the second one kicks in to maintain the maximum. In reality this technique result to progressive increase of your back links because the links that the SE bots settles on also accumulate. Article submission services like Article Marketer have solutions that automatically queue your articles for consistent submissions.

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I’d like to talk a little about article marketing. Article marketing has long been a favourite method of gaining traffic and back links to many a web-site. It is not as effective as it use to be but it is still VERY Worthwhile.

I would also like to take this opportunity to clarify a few issues around duplicate content. You see, the old method of submitting your articles to as many article directories as possible has recently come under a lot of scrutiny, as Matt Cutts from Google started to talk about duplicate content penalties.

Well, as always, it pays to test. So, here’s what I did. I tested three different methods:

1. I created one article and posted it on my site to an ‘orphan’ page i.e. not linked in. I then wrote another article and linked that to that page. I then submitted that article to Ezine.

2. On another orphan page, I created another article and then posted that same article to Ezine articles.

3. On another orphan page, I created another article and then posted that same article to Ezine PLUS every other article directory.

I then placed tracking code on each of my 3 pages and waited. The results are not what I expected at all…and if you don’t get this right then you are going to waste a heap of time, effort and money following the wrong strategy. So, this is what happened:

Method 3 outperformed methods 1 and 2 by a ratio of 10:1 ! Yes, article marketing the old way is still the most effective in terms of traffic generation!! You also get more links, despite what the gurus say. So, just how many links and visitors can you expect from article writing?

Lest say you write 142 articles and submitted them to Ezine. You will most likely become a platinum level author so this is reasonable test size:

Those articles could be viewed 74,000 times, around 500 times each. They have been published 1508 times, which in theory generates around 10 links per article. They have also generated 2745 visitors, around 20 visitors per article.

Now, of course, it depends on your market, but if you allocate a dollar value to those (highly targeted) visitors and links then you should be able to come up with a sound financial argument to keep on article marketing. When you add all the visitors and links received from the other article directories and web-sites then it’s a no brainer. Enough said.

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When it comes to article marketing and writing articles, many times just coming up with the ideas is the most difficult part. For this reason private label write articles have become popular amongst Internet marketers. In this article let’s take look at three reasons PLR articles can help your Internet business.

1. First of all using private label write articles is beneficial because it will give you ideas on what to write about. What we are suggesting is that you take the PLR articles and rewrite them, or use them to create totally new articles.

This is not as hard to do as you might think. For one thing you can take an existing article and change around the order of some of the bullet points just to create a new article that way. You can also re-write articles and change the primary key words and synonyms within the sentences themselves.

If you have any doubt on how unique you are making an article you can use a copy scape software and paste in the original and compare it with the new article version you just wrote. This will allow you to see areas where you can still improve on the article itself.

2. If you blog, you can take private label write articles and paste them into the blog exactly as is. This is a quick way to add content on a consistent basis when you do not have time or feel like blogging. Keeping content coming into your blog on a regular basis is important and private label write articles really help with that.

3. One final thing we want to mention about private label write articles is you can take them and package them to create new products. It is always a good idea to take these articles and rework them to make them unique and reflect your own personality.

For example you could take a package of 10 articles and rework those to create an ebook that you sell and keep all the profits for yourself. You could also create an ecourse, and put it into an autoresponder for follow-up to your mailing list subscribers. You could use the ecourse as an incentive for someone to sign up for your newsletter.

This is three reasons private label right articles can help your Internet business. Almost every successful Internet marketer uses PLR articles in one way or another, and you may as well use them too.

David Ogden specializes in helping people like you start their own home based businesses. Launch your very own money making website today, ready to take orders and pull in massive profits, guaranteed!

http://www.affiliate-profit-masters.com

Copyright – David Ogden

Do you currently manually submit your articles to get them online? Perhaps you should consider using an article submission service! In this article, let’s take a look at 4 reasons to use an article submission service and make your marketing efforts more effective.

1. When you manually submit an article you are limited to the number of articles that you can submit based on the amount of time available to you. Generally what happens is you pick a handful of your favorite ones and those are the only directories that you submit to. When you use an article submission service you can reach hundreds of directories in less time than you can reach doing it manually.

2. One thing to consider with your article marketing efforts is are you targeting search engines or are you writing for traffic. If you’re writing for traffic, then the more article directories you submit to the more potential traffic you can receive.

Therefore, it only stands to reason that using an article submission service to get your article into hundreds of directories will give you more possibilities for traffic. You are not concerned about what a search engine thinks in regards to duplicate content penalties, because you are writing for traffic.

3. Article submission services are very easy to use. As a matter of fact, you can submit an article 1 time with them just as easy as you can go in manually submit to one directory. Anyone currently manually submitting articles can join and use a submission service.

4. Using an article submission service is very cost effective. There are different ways you can do this, but the service themselves usually allows you to pay on a monthly, quarterly, or yearly basis. Some of them even offer lifetime memberships, which is a good route to take if you find one that you are using on a consistent basis.

If you prefer to buy article submission software you can do that as well. For example one of the most popular software on the market today is Article Submitter Pro. They allow you to quickly submit your articles one at a time to hundreds of article directories.

To speed the process up, you can target the directories you want to submit based on the page rank of them. For example, you can target directories with a page rank of PR3 or higher, and submit to over a hundred of them in less than an hour. This way you are assured of getting your articles into the top article directories on the Internet today.

Regardless of how you do it in submitting articles via an article submission service or software is the most effective way to get your articles on the Internet today.

David Ogden specializes in helping people like you start their own home based businesses. Launch your very own money making website today, ready to take orders and pull in massive profits, guaranteed!

http://www.affiliate-profit-masters.com

Copyright – David Ogden