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Archive for the ‘Search Engine Optimization’ Category

How To Start SEO With The Right Attitude And Direction

08 Jun.
Posted by karlsmth in Search Engine Optimization | Comments Off

A common problem is that most webmasters think it is going to be too difficult or they give up quickly. Like anything else, you need to accumulate knowledge and experience, to improve your seo skills.

Do not give up if you struggle a bit at first and understand that it is very common. With everything you do, you cannot get something perfect at once. But you need to commit to the idea of getting one keyword in the number one spot on Google. If you jump from one traffic generation method to another, you always find the same thing. No method gives you instant traffic. Every and each method requires some time to at least get used to it.

A good idea is to focus on seo for an entire month and you should then see some results. At least if your website is brand new you should see some rankings starting from MSN, then Yahoo and finally Google. The older your site gets and the more backlinks it accumulates the faster it will rank.

Do not commit seo suicide.

Pagerank does not give you any significant meaning of your progress. Simple because all websites pagerank are updated by the search engines every couple months. You might already have some pagerank, but you can only see how much pagerank you have when search engines do a pagerank update. So do not give up just because you have no pagerank.

On the other hand, you can see where you rank instantly. Whenever someone searches for a keyword in a search engine, the spiders put up the results with the best optimized websites at the very top. This is done each time someone searches something. That is obviously good news, there is no such thing as ranking update. If you merit the number one position, you are going to be there now.

There are several reasons why these thing work like this. But it is technical things that are not very important for us to know.

Checking how many backlinks you have is also something which many webmasters do the wrong way. First of all never use Google, because they do not show all backlinks a website has. It is recommended to use Yahoo or other search engines.

If you got a thousand links the past month, it does not mean you are going to see a thousand backlinks when you check how many backlinks you have.

For example, if you got backlinks from webpages that are not yet indexed, they will not show up. There is nothing to worry about here, but simple do not judge your progress by the number of backlinks you have.

You judge your progress by checking where your website ranks for your particular keyword. That is the ultimate method. You improve your search engine rankings bit by bit, starting from nowhere you see your site in MSN probably page 1-2, then you get into Yahoo and then in Google. From there you move to page 1-2 of those search engines as well.

The motto is, have fun while doing seo. It is worth doing, so why not have a happy attitude, it makes thing better. Getting the first keyword on page one or two in Google for the first time is very exiting. Probably once you master seo you feel less exited when you get rankings. This is like making money online. Your first twenty dollars or the first sale is the most exiting.

SE optimization can be used by every affiliate to drive traffic towards his affiliate link. See Karl’s software, OutRankSmart. http://www.outranksmart.com

Not Very Good Backlink Generation Strategies

08 Jun.
Posted by karlsmth in Search Engine Optimization | Comments Off

These are certain types of websites that are not worth getting a link from.

This will help you prevent wasting a lot of time. It does not mean these backlinks are totally useless. Every backlink is useful, but if you have limited time it is wiser to focus on more better strategies to get backlinks.

Remember that it is better that wehen you get a link, you do not change the anchor text. It is also better if you do not change the link that the anchor text points to. If you get a link with a specific anchor text, pointing to a specific page on your website, do not alter anything.

First of all classified sites are the type of websites you should avoid.

You get links, but your ads have to be renewed every seven, thirty or ninety days. If you do not renew your backlinks are no longer there. Just like I said, when getting backlinks, you want them static, ever lasting and not sometimes your link is up, and other times it is removed.

But what is the reason behind this, you may ask yourself.

A backlinks is good for your website, because it means your website is useful. Now if the specific website removes your link, then it is no longer useful.

Plus most of the time, classified websites do not link directly to your website.

The other type of website you should avoid are FFA sites.

FFA websites, just like classified websites require that you renew your ads, or the backlink is gone. You have to renew, each time using the same anchor text for best results. That is the title of the FFA ad.

Yahoo, MSN or Google groups, are starting to using nofollow tags, or they do not make links clickable. Just like other popular websites like social sites or video sites. So make sure you check before spending some money or time on submission to these type of websites.

If the link is not clickbank, spiders will not count it as a backlink, they will not crawl the link neither. Crawling a website simple means visiting the site. They only treat it as plain text.

Likewise, a link inside a drop down menu or flash will not get crawled because spiders unlike visitors do not read what is inside flash or use the mouse to open the drop down menu.

Most of the social bookmarking websites are also using nofollow tags. So bookmarking your blog posts and so on, is not something you need to spend time on. However there are still some who are still worth submitting to like sites that accepts stories.

So be careful, text links are what you should get, those count as backlinks. There are many ways to get backlinks, so focus on the good ways. There are enough ways to spend all your time on them. How many times have you tried searching for new ways to get backlinks? Remember, you do not have to reinvent the wheel which can be time consuming.

SE optimization can be used by every affiliate to drive traffic towards his affiliate link. See Karl’s software, OutRankSmart. http://www.outranksmart.com

The Plot Against The Kings Of SEO

08 Jun.
Posted by karlsmth in Search Engine Optimization | Comments Off

Here are some basic strategies so you have the right seo mindset. It will help you solve some headaches, answer some of your questions and reveal to you some insider knowledge of what you should be doing and thinking while doing seo.

Do not worry about your competitors.

You do not want to treat them as kings or enemies. If you just started doing search engine optimization, then your goal is to keep improving and learning new things. This is all about learning, it does not happen by luck.

Your competitors are in the number one position, because they merit it. Focus on what you are doing. If something is not working, then treat it as a learning experience and move on. Do not get stuck, this is like a game. The best players get on top, if you are new you get on top once you become a better player.

You can only get better in this game. The only way to loose is if you give up.

So here is now what you can start doing to move on. You do not have to get things perfect, remember like anything else you have to learn first, then become better.

Give your visitors more value they your competitors.

When you are adding value, you are giving what search engine are looking for. So how can you help your visitors, what do they want that you can give them? Doing this you can accelerate your website growth, get more visitors and more referrals.

Get more backlinks then they have.

This is a bit basic, but it works. If you have more backlinks then they have, chances are you are going to outrank them, sooner or later. So check out how many backlinks they have, from where they got the backlinks and always aim at doing better than what they are doing.

Setup the obvious things properly.

You absolutely need content on your website, either articles, or automatically created content by creating a forum or message board.

It is not enough to just write a bunch of articles or worse copy them from somewhere else. The articles need to be unique. Remember if you grab an article from somewhere else, you have to link to the source. Outbound links, when linking to other websites, will not effect your rankings positively. That is why it is better to create your own content. You avoid linking to other websites.

Likewise, if you create a forum, add the nofollow tag on the useless links. Put a link to your homepage from the forum and link to it from your sitemap or some other webpage. That is how to do it right. You want the forum posts to get indexed, without loosing pagerank.

Small things can make a big difference. Being a bit more careful in what you do will bring better results. You will enjoy more money, freedom and more fun. Books, courses, articles and other seo material does help you and is required in order for you to improve in this game. Do not just put up a website and wait for it to be indexed.

SE optimization can be used by every affiliate to drive traffic towards his affiliate link. See Karl’s software, OutRankSmart. http://www.outranksmart.com

The Crazy World Of RSS

08 Jun.
Posted by karlsmth in Search Engine Optimization | Comments Off

Rss fields are simple an invention created to help us get more information faster. It saves time and energy. If you are a webmaster you can utilize rss fields to drive traffic and get backlinks towards your website. If you are looking for information online, you can use rss fields to save a ton of time.

Rss fields are just like URLs, but instead of displaying a website, they sort of extract content from a particular website, usually a blog. You type in the rss field in the web browser, just like you do with a URL, then it loads links pointing to the blog posts of a specific blog and usually a small snippet of the blog post content.

So here is how this can be helpful if you are a webmaster.

There are rss directories, which just like article directories or website directories they accept rss field submissions. You grab your blog rss field and submit it. You get one way links towards your blog posts. More links will help your search engine rankings.

Depending on the platform you use to create your blog, you can edit your rss field settings and find out what your rss field is. Just navigate in your blog account settings.

You can add the rss field in various other places apart from rss directories. There are also software to automatically submit to these rss directories. Places like squidoo for example allow you to input your rss field. Just research a bit to find out where you can add your rss field.

On your blog it is a good idea, to let your visitors know you have an rss field, so they subscribe. This will help you get more backlinks if they bookmark it in some of their favorite social bookmarking websites. Plus the traffic you get from repeated visitors. They simple need an rss reader, which can be web based or software to read the new blog posts you add without the need to visit your blog.

Some rss readers automatically send them an email when you update your blog with something new. This is very helpful, you just have to add a small button or subscription form to capture rss readers. There are many free tools to implement this on your blog.

You can also add your own rss field to google reader, my msn and my yahoo. Some recommend this as a method to get backlinks from these three popular websites.

If you are researching online and there are several blogs in most cases which you wish to monitor, you can use rss fields. Grab the rss fields of each blog, signup with an rss reader and you do not need to bookmark each blog and manually check whenever they add something new. It is done for you automatically by the rss reader.

We are not getting lazy, but we have to use our time wisely. These inventions help us do more without wasting more energy or time. Every blog owner needs to use rss fields in order to drive more traffic, get more backlinks or both.

SE optimization can be used by every affiliate to drive traffic towards his affiliate link. See Karl’s software, OutRankSmart. http://www.outranksmart.com

Buzz Marketing – Understanding The Expectations And Culture Of Your Potential Customer Base

07 Jun.
Posted by allenjessop in Search Engine Optimization | Comments Off

Buzz Marketing requires an in-depth knowledge and understanding of the mannerisms, expectations, and culture of your potential customer base. Pursuing the creation of buzz marketing campaigns requires the rapid generation of themed content and materials that will penetrate the collective conscious of your audience.

Once your web site or websites become part of an overall marketing phenomenon, you can rely on a short-term surge in web site traffic and customer interest so long as the ‘buzz’ continues to roll.

A marketing ‘buzz’ relates to the rapid proliferation of interest amongst a customer base regarding a particular genre or meme. When customers feel enfranchised by a buzz, relating your product or service to it can generate considerable interest and/or revenue.

However, finding a legitimate association and marketing it effectively takes creativity and ingenuity.

First, you will need to research the origination and nature of the ‘buzz’ you wish to pursue. If it is directly correlated or related to your business, it should be very easy to find a way to link your new buzz marketing campaign to the overarching phenomenon.

If the ‘buzz’ surrounds a method of video production, web site production, or sound production, you can simply factor this method into your new campaign in order to generate new interest.

When the ‘buzz’ relates to a cultural phenomenon or national event, you can expect a certain level of skepticism to manifest itself amongst your audience if your presentation is only loosely related.

Take heed to generate a plan of action that creates marketing materials with a genuine association to the buzz. Otherwise, you may experience a backlash from your consumers or fail to maximize and increase your results.

In addition, buzz marketing is usually oriented into the short-term of your customers conscious. Always make sure your campaign does not over-extend itself and last longer than the level of interest generated by the buzz.

Instituting the campaign during the peak periods of buzz interest and then gracefully bowing out of the market of ideas before your competitors clue-in to the buzzs descent can make all the difference in your level of success.

Buzz marketing is a new and effective way to attach your web site to a wider phenomenon. Start brainstorming effective buzz marketing methods today. Whatever you do, make sure that your visitors have an easy way of ‘telling their friends’ as this is the quickest way of creating a buzz.

Allen Jesson is a word of mouth marketing expert and has developed a new tell a friend application that dramatically increases the viral marketing appeal of any web-site. Allen is also an expert in internet marketing

http://www.tellafriendzy.com

http://www.internetmarketingsense.com