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This is my experience using white hat software that finds link exchange partners automatically. I will not mention any software names, but this provided great results.

In fact you should be using white hat software, techniques or strategies. Not black hat.

This white hat allowed me to get backlinks everyday by doing exchanges. Practically all the work is done by the software. It auto fills forms, finds the partners, saves the projects and I just use a web based script to upload the partners link on my website. There are scripts to do this that require no ftp software or any website editors.

I used to get backlinks with the keywords I want to rank for in the anchor text. I chose just two keywords, which combined provide me enough money to make decent money. But I made sure I an almost guarantee that I will get on page one of Google. If they were too competive I would have chose just one and focus on it. It is not how many keywords you optimize your website for, it is how many keywords you get on top of rankings that count.

I created a new email account. This is important so you keep record of the emails your link partners sent you. A free account with any one of the popular email clients is enough. So you use this email account just for doing link exchanges. You can then create another email account if you are doing directory submissions, so you keep record once again.

This is something that will be helpful in the long run. Saving work has many benefits.

To get back to my story.

I made link exchanges everyday, more or less the same number of exchanges everday. I did not use just link exchanges to get rankings for my keywords. I used other white hat methods like article submissions.

But I did get results starting from MSN then Yahoo and finally I entered Google and then I kept monitoring my rankings in Google. I always focus on that search engine only. Focusing is the key and in fact I seen increase in rankings in Google, from page 70 to page 5 and than page 3. That is enough for me to motivate me. From there I easily got the page one and finally the number one spot in Google.

Once you get there, you still need to keep doing what you are doing, but with the money you make you can put something aside to outsource some tasks. But there are other advantages

too. You get more link exchange requests. You get many clicks on your domain since it is number one. Spiders reward websites that get many clicks because it means visitors like that website, they all go and take a look at it. It does not mean you should click on your website everyday. In fact that is not recommended. Remember trying to cheat in some way or another can be referred to a black hat technique. These can get your website in trouble.

Keep it fun but keep it going.

The good thing with seo is that once you start something you get better and better. Your skills improve and once you master seo you have just secured tons of traffic and customers.

SE optimization can be used by every affiliate to drive traffic towards his affiliate link. See Karl’s software, OutRankSmart. http://www.outranksmart.com

You can positively affect your position in the search engines by carefully organizing your Web site. How you place your SEO content, where you place your links and the number of backlinks you have all directly translate into increased Web site traffic.

How Links Affect Search Engine Positioning

Links are an important part of building Web site traffic. Sprinkling appropriate links throughout your text without overdoing it can prove helpful to your readers. It doesn’t matter if they are links to other articles you have written or if you are directing them to another site for further information. People like being able to find related content quickly.

The other side of the equation is creating backlinks to your Web site. There are several ways you can do this.

1. Locate reputable sites (not your competition, though) that attract the same target audience and ask them to exchange links.

2. Write and submit articles to popular e-zines and article directories. Place a link to your Web site in the author box.

3. Write reviews on Amazon.com and post a link to your Web site.

4. Add your Web site link to your e-mail signature, forum signature and anywhere else you leave messages online.

5. Offer to review someone else’s product or service in exchange for having your Web site link added to their Web site.

6. Create a separate blog or Web site to crosslink with.

Link building is not difficult, but it can be time consuming. It helps to write and save an effective introductory letter that you can use when asking sites to link back to you.

The Importance of Quality Content

Whether you write blogs, articles, newsletters or a combination of these, content is critical for maximum search engine positioning. The higher your site ranks, the closer it will be to the top of the search engine lists. That will bring more people to your site. Adding fresh and unique content is vital for top positioning.

How SEO Affects Web Site Traffic

Writing content is just one piece of the puzzle when it comes to drawing in Web site traffic. Know who your target audience is. Know what they are searching for and the right keywords to draw them in. Narrow your keywords according to your audience’s preferences. Choose a handful of specific keywords and use them throughout your content to make them SEO-rich. When your articles, blogs or newsletters are crawled by search engine spiders, they will pick up on your SEO keywords and rank your pages accordingly.

Pulling It All Together

How you organize your Web site affects your search engine position. Your content needs to be well organized and free of spelling and grammatical errors. Remember, you are putting your best work out there for thousands of people to read. How you set up your site in general can affect your ranking, too. It is a good idea to have a separate page for link referrals. It is also smart to set up a site map page. Search engines pick up on these pages and it can make a difference.

Be careful not to overload your pages with SEO keywords. As long as you consistently provide quality content, go after backlinks and target your keywords properly, you will see in an increase in Web site traffic.

Dennis King operates http://www.websitetrafficacademy.com, a 52 week website traffic generation course which teaches how to use multiple avenues to drive traffic to your website

In the world of modern business search engine optimisation is becoming an increasingly integral element of success. Those businesses who neglect the need for search engine optimisation will simply fall by the wayside when it comes to attracting new customers and trade. Search engines today are the most popular form of internet use and as such if you want your business to succeed a process of optimisation is essential. The world of search engine optimisation is however a minefield, there are ways to perform the task ethically and ways that will in fact ham your search engine rankings instead of improving them. The best way of getting a clear idea of which methods should be employed is to seek the advice of an SEO specialist, trying to implement optimisation strategies yourself can be problematic without expert knowledge.

When you are about to employ an SEO strategy it is important to realise that the process is not a one-off affair, you simply cannot undergo optimisation of your site for a month and regard this as a complete solution; instead you should realise that the process will take time, for some sites this may be on a timescale of years rather than months. Unlike pay per click marketing campaigns, organic optimisation results will not be instant. It is important to understand this timescale from the outset, this way your expectations of how your search engine rankings will be affected will not be wholly unrealistic.

When looking at which optimisation company to use it is vital that you must research their history and working methods thoroughly. By discovering the tactics they intend to implement and comparing these with the wealth of information on the internet you should be able to gauge whether they may be deemed unethical or not. More generally, by researching optimisation before consulting with your SEO specialist you will have a better understanding of the work being undertaken and hence, a clearer picture of how your search engine ranking will be improved.

When you are building your website it is worth looking at your competitor’s websites. If you can construct a website that can be truly be considered amazing your chances of rankings success will be greater and the optimisation process will be easier. In fact, there are a variety of methods you can utilise when constructing a website that will make SEO easier and more effective.

The first of these methods is to include a sitemap of your website; by doing this you make it easier for the search engine spiders to index your site and subsequently make optimisation more effective. In addition, you website URLs should be constructed in a way that makes them easy for the search engines to read. In general, in building your site you should be conscious of all times of the importance of unique, valuable content, this is held in high regard by search engines and hence is the best way to realise an efficient optimisation strategy.

Focussing on the search engine spiders solely when undergoing optimisation and construction is a rarely advisable course of action to follow, at all times it is important to remember the human user. Constructing a site that is easy to use is vital, converting the visitors that high rankings will bring into customers is the ultimate goal; unless you create a site that is easy to use and above all, clear, you will not experience the benefits of an effective optimisation campaign.

By following this advice you should not only be able to create a website that tops the search engine rankings, but also create a site that will convert those visitors into customers. By doing this your online business will have the best chances of success; in the cutthroat business world of today, quality optimisation and site creation are a precursor to considerable financial returns.

Internet marketing expert Thomas Pretty looks into how search engine optimisation and site construction are crucial in online business success. To find out more please visit http://www.highposition.net

SEO is a confusing service to purchase. If you talk to different search engine optimization companies, you will hear a lot of the same things, yet when it comes to money, prices will be all over the place. You’ll likely receive quotes ranging from $100 per month to over $5 thousand per month. So how do you know who to go with?

Here is a list of seven questions that will help you make the determination. Ask these questions to any SEO firm you are considering hiring and you will have a much better idea of the firm’s qualifications as well as what you are really paying for.

1. How many hours per month will you be devoting to promoting my site? When it comes down to it, someone has to get paid for doing the work of optimizing a web site. If you have received a quote that is very low, it may be because you’re really not getting very much time for your money. Likewise, if your quote is very high, you want to make sure you’re not paying an exorbitant hourly rate.

2. Who will actually be doing the work? A low price quote may be a signal that work on your site will be farmed to offshore contractors. This can be okay to an extent, but you want to make sure that there is an American overseeing the project and that all work is heavily scrutinized.

3. What is your hourly rate? A search engine marketer is a professional just like a lawyer, CPA, or even a plumber. All of these professions charge a reasonably high rate on an hourly basis. If a firm’s rate is too low, is it a real business or some guy doing it from his house on the side? You should know this.

4. Can you give some examples of rankings earned for clients? This one is obvious. An SEO firm that has some history with its clients should be able to show some evidence that its work has resulted in higher search engine rankings for its clients.

5. What are your methods? Here is where it helps to have done some homework and know a thing or two about search engine optimization. If a firm starts telling you about the work they do on meta tags, leave! Meta tags have little to do with a site’s search engine rankings, yet some companies still do meta tags and call it SEO. You want to hear that the company uses a number of different techniques, including code and content optimization and linking, to raise your rankings.

6. How do you decide on keywords? This is important. If the SEO firm asks what keywords you want to rank for without offering any guidance or providing a means to discover strong keywords for optimization, then you may not be dealing with professionals. SEO is a targeted activity that should focus on specific keywords that will generate traffic for the client. Beware of the SEO firm that guarantees a top ranking in a week or less. It’s probably going to be a ranking for a keyword that no one will ever use to find your web site.

7. Do you have referrals? Even if you never follow up with the referrals, you’d like to see that the firm is confident enough to provide them.

So there you have it. Ask these seven questions and you will have a much better understanding of what any particular SEO firm offers and what the true cost is.

Jerry Work is president of Work Media, LLC, http://workmedia.net, an SEO and ppc management firm based in Nashville.

Once you have set the goals for what you want your website to achieve, whether it is attracting a certain type of visitor or determining where you target market is, you are now in a position to look for professional help.

To aid you in determining whether a SEO can help you you will need to know some basics about how the Search Engines work and what startegy needs to be implemented to achieve the end results you are looking for.

The first thing to recognise is that the Search Engines that people use on the internet are offering a service in the hope of selling advertising. The multi-billion dollar price tag recently paid by Google for the website company ‘You Tube’ was not an indication of the profitability of the company. Its video upload service was and still is free. What Google was paying for was the audience of 100 million viewers every day and the advertising revenue that could be extracted because of it.

The search service that Google provides is ‘the carrot’ to attract the audience. The better the service they provide to the consumer, then the bigger the audience and the bigger the revenue they will make from their advertisers.

Because of this Google are very serious about providing the best search results that they can, so that people feel secure that when they look for information on the internet, they find what they are looking for as quickly as possible.

With this in mind, along with the fact that Google represents about 70% of all search traffic, be assured that if you employ under hand tactics or ‘get to the top’ quick methods of SEO, then you will be found out and more than likely your website will be banned from the Google Index. Once this occurs, your investment is lost with very little chance of re-instatement.

I make the point to ensure that when looking for a SEO, statements like ‘I will get you on Page 1 in a matter of weeks’ should start to raise flags and such companies should be avoided.

From the Google/You Tube example there is also another lesson to be learned. Traffic is important, but unless you are considering making all your income from advertising revenue, it is not the only consideration.

It can be said that traffic is the first important step to achieving your end goals. To make sales you need customers and to get them from your website, you need visitors or traffic. Once achieved, (and this is no mean achievement), the work is not done. From here you must test and tweak your website so that your traffic produces an end result. This may be an enquiry form completed, a telephone call made or a sale.

In the Real Estate industry it is more likely to be one of the first two. This action, the completing of a form or the making of the call is called a conversion. The conversion rate of your website, the number of enquiries to the number of visitors is a measure of the effectiveness of your website.

Remember this. A website that is no.1 on Google and has great traffic is still a failure if it fails to achieve conversions.

This brings us full circle back to traffic. One of the determing factors to your conversion rate will be where you derive your traffic from. What search terms and phrases are your visitors using to find your site? Which terms and phrases are producing conversions and which are not? Your strategy at outset to optimize your site for certain keywords and phrases must be constantly reviewed in light of the data that your website produces once it starts to gain traffic.

This must be done in conjunction with the ongoing process of amending your website and the information it provides, so that once a visitor arrives at the site, you have a site that is easy to navigate leading the visitor to the end goal, the conversion.

To a Sales and Marketing major this may all sound familiar. It should, because many of the marketing strategies found in the conventional fields of advertising and marketing need to be applied. What differs for the SEO is the implementation of these strategies to produce the result.

Many of the initial steps mentioned above are ideally tackled at the design phase of your website. However, it is usually not until the site is up and running that the questions arise. In some cases, where a website has been designed completely with what is known as ‘flash’ images, you may need to start again from scratch. For most though, a website should hold enough flexibility in it to be amended to meet more flexible needs. An analysis by your potential SEO consultant should be something he or she should provide free of charge and should explain reasons for change and more importantly the whys behind the changes they are recommending.

So when interviewing your SEO candidates ask the following questions.

Does my website need changing? And Why? How do I get traffic to my site? Once you have achieved traffic to my site, how will you monitor and improve its conversion rate?

The answers to these questions will help you decide who to employ. Whether they are able to achieve the goals they set before you must be then be measured. In answering these question you may also get varying answers. We will set out some of these potential right and wrong answers in pieces that follow.

Neil Ebsworth is co-founder of AMLASpain http://www.amlaspain.com . Read its Blog at http://blog.amlaspain.com , a Spanish property portal for the Real Estate industry in Spain.