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Last week we looked at Adsense etal that have proven to be both powerful and effective revenue streams as a compliment to your primary offer. However, most internet businesses still search for methods to increase their total revenues. Indeed most websites are producing far below their potential. There are three main ways you can increase your web revenues.

First, you can choose to increase traffic. The life blood of internet businesses is in traffic, your website visitors. No traffic means no customers which consequently means no sales. The more targeted visitors come to your site the more money you can make. For example, if your site has 10,000 targeted visitors a month at a C.R of 1.8% and you make Ksh 1,000 per sale, then your revenue would stand at Ksh180,000. If you doubled the traffic to 20,000 your income would automatically double without doing anything else. It is no wonder that this is the most preferred means of increasing revenue for most internet businesses.

This involves strategies like Search Engine Optimization (SEO), PPC campaigns, Article submissions and Link exchanges to mention a few.

Secondly you may opt to merchandise. This involves encouraging the already paying customer to spend more money. This technique that is so popular in our local supermarkets also has it uses online. ‘Back-end products’ is a common term used to refer to merchandising on the net. This is whereby once a visitor makes a purchase of your lead product, you overtime introduce them to other similar and/or related product- the back-end products.

For example, you can sell a Fitness e-book and make Ksh 1,000 per sale. Thereafter you can introduce your customers’ mail list to fitness equipment that nets you a profit of Ksh 5,000. Usually if you have gained your customers trust from the first sale, a significant percentage of the customers will make a repeat purchase. This automatically increases your revenue. One can keep recycling the same customer list making money by offering value through merchandising.

This technique is especially useful in introducing high ticket items that customer would otherwise be too cautious to spend on first time.

Thirdly you can increase your CR. For example a site with a C.R of two percent can be redesigned and reworded to increase it C.R to six percent. Such a jump would automatically increase your sales by 300% without merchandising or increasing traffic. Though the most potent of the three strategies it is the least used because of it complicated nature. It involves alot of testing and retesting of different elements of your web pages as well as website structure. However for maximum effect you should use all the three strategies.

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Well, it is if you pay attention to the details. Here are 12 traffic conversion secrets that even a newcomer to Internet marketing can do:

1) Refine your Unique Selling Proposition (USP). What makes your product different, special, better or more desirable? That’s the USP. Now get the answer to that question down to one or two concise sentences. People want to know how your product will benefit them.

2) Sound friendly, not slick. Your sales copy needs to sound like one friend excited to tell another friend about a great buy. Avoid sounding like a high-pressure infomercial. People buy from those that they know and trust.

3)Ask for help. Give the viewers a reason to interact with you by asking for their opinion on a survey or product rating. You get useful information and keep them thinking about your product longer.

4) Simplify the offering. If you have three different products to sell, use three websites. Don’t make the mistake of trying to offer too much at once. This might work for major retailers, but they already have a brand and a following. The harder you make it for your customers to navigate your site…the quicker they will click away from your site.

5) Leave some open space. Prepare a sales page that’s easy to read with wide margins. You don’t have to fill every inch. Leaving some white space helps the reader to better focus on the copy. Keep the paragraphs short and keep the character count around 60-70 per line.

6) Brag openly. If your product has a good rating or endorsements from satisfy buyers, then let them brag about the product for you. Testimonials are one of the best ways to sell your product or service. It gives you instant credibility and trust.

7) Cast with plenty of bait. In your sales letter and squeeze page, put out the ‘bait’ for your offer over and over. Don’t skimp on bait. Better too many offers than not enough to convert that buyer who is still uncertain. But there again, don’t have so much going on that it confuses people.

Find problems. Even after your sales page is complete, keep thinking about other problems that your product can solve. You might get a hint of new ways to promote your product by asking buyers how they use the product.

9) Use moderate highlighting. Yes, highlights draw visual attention but too many highlights or excessive colors frustrate online readers. Highlight a few words in a statement so that if they only read the highlighted words, they could understand the main point you’re trying to get over.

10) Package deals are popular. After presenting your USP, sweeten the offer with a package including several free items as part of the ‘Buy Now’ deal. Limited time offers create a sense of urgency for the buyer to act. You can also use roller coaster pricing…have the price go up every sale or an allotted time period. This also creates a sense of urgency.

11) Ask for the order. An old principle of sales that must never be ignored - ask for the order, ask again then ask again. You can’t ask too many times. Place an ‘order now’ link or button through out your sales copy.

12) Say ‘Thank you.’ Have a gracious, personal sounding, ‘Thank you’ email with the order confirmation. It never hurts to show good manners and buyer appreciation! You can also offer an ‘unadvertised bonus’ just for paying customers. Make sure it’s full of value and the highest quality, and they will be eager to do business with you again and again.

Find out what keywords relating to your niche market that people are searching for, and you’ll have eager customers ready to buy. High search counts - low competition - means higher profits for you!

Ron Richardson is an online entrepreneur and consultant.
Find your Profitable Keywords and Goldmine Niche Market in Minutes - Breakthrough Software makes it Easy for Anyone
http://www.great-niche-finder.com

Once you’ve told the product story, how do you get them to push that ‘buy button’ again? Here are some traffic conversion hot buttons to add to your site today:

1) Expose your competition’s warts. You can expect popular products to attract competitors. Study the competition and find the weaknesses or differences that you can exploit. Do you deliver faster or offer discount shipping, give choice of downloads or CDs, gift wrap, ship internationally? Let buyers know what sets you apart from your competitors.

2) Go ahead - name drop! Find a celebrity to endorse your product. Not necessarily a movie star, just people who are known and respected in your niche market. Send your product out to niche superstars and ask for their honest review as well as permission to use the comments on your website. You benefit for the star power of the endorsers and get instant credibility and trust.

3) Prove it! Find research that advances your product in the marketplace. Even a basic study that shows 7 out of 10 people who regularly exercise are less likely to get prickly heat, might be linked loosely to your product. Make the connection reasonable. If there isn’t any research, make your own by using results from an online survey or poll. People want to hear how your product is going to benefit them…ie save time, money, effort etc…Focus on your customers wants and needs.

4) Test yourself. Create three different pitches that play on your main product. Use each page for 10 days. At the end of the month, compare results. The pitch that captures the most buyers isn’t always the one you like the most. Remember, it’s about what clicks with the buyer - even if it isn’t your favorite. Make sure to test and monitor your results to get an accurate measure of their successes.

5) Befriend to win. Make sure that your sales copy creates a connection with your buyer. You can make money with straight sales copy but you’ll make more money when you build a relationship with buyers so you can promote to them over and over.

Let them into your life enough that they care about you and they will be more willing to invest in your products. You can set up a forum to discuss your niche interest or add short reviews from your buyers.

Feature a buyer with a photo and candid interview. When you give buyers reasons to drop by regularly, then you are developing a relationship. Needless to say, your ’special offer’ email gets read when others are sent to the trash folder. Build a relationship and you will reap the benefits of higher profits for the future.

Ron Richardson is an online entrepreneur and consultant.
Find your Profitable Keywords and Goldmine Niche Market in Minutes - Breakthrough Software makes it Easy for Anyone
http://www.great-niche-finder.com

First let’s cover what a list is, exactly. A list is when you have an opt-in form somewhere on the Internet - usually on your website where you’re selling information products.

The visitor sees an offer, usually for a free ebook, report or newsletter of some sort, and he or she enters their name and email address in order to get access to the offer. The opt in box is set up to send that information to your list-building software.

Autoresponder software, such as AWeber, allows you to set up multiple lists for each of your domains. This is important when you’re learning how to profit from information products because you want different lists for all of your mini-sites where you’re selling your products.

Once the person is added to your list, he or she is sent an automatic email from your autoresponder with the download link to the free offer you were promoting with your information product.

Your autoresponder email must always include an ‘unsubscribe link’ usually at the bottom of the page. Aweber, as well as others provide this automatically, so you never have to remove anyone manually.

Most marketers use their autoresponder service to drip constant emails to their list on a daily, weekly, or bi-weekly basis. This sets the stage for backend sales of more information products. The products that you can market should all be relative to each other. You wouldn’t build a list of poeple interested in ‘dog training’ and then turn around and send them an offer for a weight loss diet.

It’s a proven fact that people buy from those that they know and trust. It also takes, on average, between 5-7 exposures to something before they will purchase. So you can see why it’s crucial to your success that you start the relationship building that will be neccasary that will result in long term sales.

If this is your strategy, then you need to make sure that every email that gets sent out from your autoresponder is of high quality and value to your audience. If you’re continually spamming them with sales pitches, it ruins your credibility and chances will be slim that they’ll even pay much attention when you announce the launch of your next information product.

Never start off with trying to sell them something on the first or second email. Start with giving them valuable information that they will benefit from immediatly. Once they see that your not just making that sales pitch every time, they will be eager and anxious to receive you emails.

Having a list also allows you to pick the brains of your target audience to see what it is they need from you before you start working to develop new information products. Some corporations spend millions of dollars on market analysis, but a list lets you do it for free.

Once your list grows to 1000 or more, then you can start split testing your campaigns to see which ones have the greatest return. This can only be done once you have an established, loyal, responsive list of customers

Just remember when you’re building a list for your information empire that you take care in treating your list with care and respect. This way, they’ll stay a part of your inner circle longer and help your profits soar. And always remind them that you value them and that their information will never be shared, sold or rented to a 3rd party.

Ron Richardson is an online entrepreneur and consultant.
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And another reason: somehow the aim to a high conversion rate requires more skills than a pure traffic building. It is just more challenging, more brain work!

So how to increase the conversion rate? Okay, if we look at the term more closely, it means that more site visitors will do the desired action during their visit. So why would the share of the buyers be bigger?

1.The Key Is The Differentiation.
The whole idea to market some work at home internet business is to stand out the crowd, to be different. But to be different is just the starting point, we must be different in a useful way.

If the differentiation means only different, shocking template, it is an empty promise and has no real future. The key is the benefit, which we can deliver to the customer.

But everything starts from the attention building. If the site has no attention value, it has no value. The internet is a huge collection of ads, many very close to each other as to the looks.

So an effective work at home internet business site follows the AIDA path, attention, interest, desire and finally action.

Very clearly the interest building is challenging and turning the interest into desire, which is highly emotional, is even more challenging.

2.How To Wake Interest And Desire?
Good question, what`s next? I think the interest is something which has real value to the reader at that very moment. He must get the feeling that he could benefit financially about it directly or undirectly, immediately or later on.

The desire is an emotional want, which can be raised through the content of the site by using mostly copy but also graphics for instance.

Copywriting is an art. Actually I should do better in this article, but this is the best I can do. The promise of the page is the most important part. It will tell immediately, whether the page has something useful to the reader.

The rational content is not of course enough, it must be catchy even sexy. If the target of the copy is to make the reader to buy, i.e. salescopy, then it must make the reader to the climax just before the buy - order appears.

3.The Target Audience Must Be Clear And Sharp.
If the webmaster has a clear definition about the target audience it is much easier to build up the site. This is an elementary part of the strategy, where we have to make a narrow definition rather than a broad one.

Every work at home internet business site is a small business, which cannot market to everybody. That is a stupid idea, we just have to make the choices.
The nicher your target audience is the stronger brand you can build, because the profile or the content will be precise and believable.

4. The Relevancy Follows The Above Choices.
When you have the business strategy you know what you are doing, how and for whom. Now the bases of the relevancy of your work at home internet business has been set and you can build a great content, which offers super benefits to the visitors.

If these 4 factors are done properly, your conversion rates will be the best in the industry as will be your sales too. The content is the king!

Juhani Tontti, B.Sc. Marketing. A High Conversion Rate Is My Best Friend! You Can Get It By Doing The Content Right. Get More Tips From My Work At Home Internet Business Site, Click Here: http://www.Way2Miracle.com

Niche marketing simply means you’re advertising to group of people you decide to market to solely. These people all share a common interest. Niche Marketing is the literal contradiction to marketing to a universal group of people that don’t have something in common such as we see much of the time with TV commercials.

It’s the familiar denominator to which this group of people shares that makes them worth targeting as a market group. Another characteristic that defines a niche market is the reality that a niche market or target audience tends to all hang-out at the identical locations. People in a niche markets also have a tendency to buy the same products and services which is almost certainly the single most important thing about these people that you want to concentrate on.

This is very important because once you know what they will buy or are buying, well, then you sell it to them.

Niche marketing can be highly competitive with some niche marketers reporting well over a million dollars in annual income every year. These niche marketing giants know the way to niche annihilation, or in other words, how to dominate the competition in their particular niche market.

Many on line marketers would like to create a niche annihilation process in their markets, but don’t have a clue as to how to go about it. Identifying a good niche to target your marketing is about discovering a distinct segment of consumer interest buying something that is not available or what is available isn’t sufficient to fill the demand - Then capitalizing on it.

One key is learning how to stand out amongst others in your given market. For example there may be hundreds of plant sellers online, but how many specialize in the roses that grow in your part of the world which would hold a specific interest to you?

Another way of looking at this is, if you sell cars, you may be contending with thousands of other car lots, but if you sell corvettes and you focus on selling corvettes only, you may find yourself in direct competition with a smaller number of dealers. A successful dealer in this niche market could easily annihilate his competition by providing the best prices in town and or the best service after the sale or provide both to really stand out and own the niche market.

Think about it. If you were going to buy a car for $50,000 at one dealership, or you could get the exact same model for $49,000 with free oil changes for a year, free car wash with the oil change, and etcetera with the one right across the street or just across town, which dealer would you choose? Thats niche annihilation in a very simple form.

With the internet making it so that almost anything in the world is at the customer’s fingertips, the niche marketer can greatly benefit from the global market. Just as your consumers can shop from their bedrooms or living rooms, internet based niche marketers can conduct commerce in the convenience of their own home offices.

If you are looking to set your own hours and enjoy the general freedoms of working for yourself, starting a home business specific to a niche market can create that type of lifestyle for you. But first you need to create or find a blue print on how niche marketing works so you can follow it step by step to better insure your total success.

If you want to invoke niche annihilation in your chosen market you must have the tools and insider knowledge to make it happen. General information is a good stepping stone to the road to success, unfortunately it will only get you on the road, and in today’s super highway market dabbling just isn’t good enough, you must strive for more, strive for better.

Michael Littles is a successful, active online marketer who continues to develop his own as well as promote other exceptional business material that helps others be successful in online marketing too. For a free video about his latest project please visit: http://www.nichemethod.nxagemco.com

There is new software I have been testing on one of my websites that has dramatically increased my closure rate on the site. The software is named virtual smart agent and it acts like a virtual sales agent on your site. In the past I tested live chat and a few of the other software’s out there but this one is very different.

The one really nice thing about the software is you don’t have to wait around by your computer like some of the other live chat software waiting for someone to engage you. This software pops up a small window when the visitor leaves your website. It makes a quick sales pitch before the visitor leaves like if you buy today you receive 25% on our special widget. It then can engage the visitor and can tell them the benefits of the product. The software can also be programmed to have either a man or a women smart agent. You can also use a virtual agent that looks like a cartoon figure.

The virtual smart agent can be programmed to do many things other than just sales function alone. It can be programmed to be a customer service agent. The responses are canned so it goes down through a list of things to say. You can ask it questions and it is programmed to answer them. The software is pretty amazing really. It can take the place of several people in your organization like sales, service and even reception.

We use our virtual smart agent for the sales function. It takes about two weeks to program the system with the help from the factory. The virtual smart agent is really great for us because we are located in Thailand and our customer base is in America so we have exactly a twelve hour time difference between New York and Bangkok time zones. This would be impossible for us to cover the computer if we were using live chat software or any type of live help just due to the logistics of our location. The virtual agent works 24/7 providing us an online presence when we are at home, on holiday or just out of the office.

Another great feature about a virtual smart agent is that it keeps a customer on your site for a longer period of time making your website stickier. It is fun to engage the virtual sales agent and have a discussion with it. It is artificial intelligence it the best form, that of a real human talking sales agent. I personally believe that the software has resulted in several sales that would be normally lost without the system. As time goes on we are trying new and better ideas like having the agent give away free e-book and other promotion items in exchange for their email address. This is so we can email them their promotional item and then later follow up with other offers and promotions.

Affiliate marketers that are trying to get sign-ups on their lead capture page would be foolish not to consider using this software on their website. I haven’t tested the software with traffic on PPC sites but I would imagine it would work just fine. Conversion from visitors to customer has had a big impact on my site I am testing and the bottom line of the site. Any site that has traffic but a conversion problem would be a good candidate for this product.

In summary, if you’re a website owner, affiliate marketer or a business owner with a website I recommend highly trying the virtual smart agent software package. We found that using it has caused a measurable increase in conversions and in sales by using the software and pleased with the low cost of implementation onto our site.

Scott Riefler is the author of online resources. http://www.easyjustinbangkok.com/free-resource-guide.htm Information on the Virtual Smart Agent http://www.easyjustinbangkok.com/virtual-sales-agent.htm Great-ebook on Make money online http://www.easyjustinbangkok.com