Tanpola Articles Directory

Here’s an easy way to boost your acquisition of new chiropractic patients by 20% in just 24 hours.
Done right, it actually requires LESS WORK and LESS TIME than what you’re probably doing right now.

Here’s how it works: First, take a look at the report of findings you do with prospective patients.

Maybe it’s a formal report of findings.OR, maybe it’s more an informal consultation or process you bring prospective patients through.

Regardless, how many of the prospective chiropractic patients you meet with in a given week are actually coming into your office “PRE- SOLD” on chiropractic care with you? In other words, how many are coming in to your office having already decided they want chiropractic care with you and are ready to write your office a check immediately?

For most doctors, not many. Most chiropractors rely on some type of report of findings to show prospective patients why they need chiropractic care.

Most doctors are thrilled to get prospective patients into their office for some type of appointment. This way they can bring them through some type of report of findings and hopefully
convince them of the value of chiropractic care.

But, frankly, this way of trying to convert prospective patients into paying patients is incredbily inefficient, wastes tons of time, and burns out a lot of chiropractors. If you’re at all like most chiropractors, this is similar to how you feel about the typical way chiropractors are taught to meet with prospective patients.

It just stinks! But, thank goodness, there’s a better, more effective, easier way.

Here it is: Make sure every prospective patient who walks into your office, comes in already PRE-SOLD on chiropractic care with you and ready to invest (financially) in their health. Stop meeting with people you have to “sell” on the value of chiropractic care.

That’s just nuts. You’re not a salesman or saleswoman, right? That’s not why you got into chiropractic care, right? To sell?

Instead, make sure you only meet with prospective patients who are “sold” on getting chiropractic care with you, *BEFORE* they ever walk in your door. This way, your report of findings, your persuasion skills, and your “sales skills” are all irrelevant.

This way you don’t have to be a “smooth talker”, you don’t have to “sell”. Because when people are coming in to your office PRE-SOLD on chiropractic care with you, it’s no longer about how good you do a report of findings. Or, how persuasive you are when
talking about chiropractic.

They’ve already decided they want to become your patient… BEFORE you’ve said one word to them. So, how do you do that, you’re wondering?

How do you pre-sell prospective patients before they walk in your door? You do it with your chiropractic marketing, that’s how.

Always remember, the purpose of your chiropractic marketing is to make “selling chiropractic” unnecessary. In other words, the purpose of your chiropractic marketing is to bring people into your office pre-sold on chiropractic care with you, so you DON’T have to do any “selling”.

Think about it like this… Have you ever purchased anything where you knew you were going to buy it before you walked in the store? If so, you were PRE-SOLD.

I’m sure in that instance your purchase had nothing to do with any sales presentation or something the clerk said to you, right? You walked in there ready to buy… ready to invest. And, because of that, someone “selling you” was completely unnecessary.

When your chiropractic marketing does that for you… when it brings people in pre- sold… meeting with prospective patients and growing your practice become extremely fun (and
lucrative)! This is why you should never just throw together chiropractic marketing for your practice. It’s certainly why you should also never avoid marketing, that’s for sure.

Because doing either simply sets you up to meet with people that are going to need to be SOLD by you on chiropractic care. And, when that happens you waste a lot of time, convert far less people into paying patients, and make a lot less money.

It makes your time more efficient. It makes meeting with prospective patients much more enjoyable (that’s for sure). And, it makes you more money in less time and with less effort.

Todd Brown is the creator of 9 FREE Chiropractic Marketing Videos that reveal the automated practice-building technology that gets you 17+ new patients every single month - on total autopilot. To claim your free chiropractic marketing videos go here: http://www.TheChiropracticDashboard.com.

The key to any successful marketing campaign is to plan and therefore execute it well. There are key issues that must be thought about before any distribution begins.

Firstly you need to think about your market and what you are trying to achieve from your campaign. Is it simply a brand awareness exercise, or is it to have a direct impact upon sales?

Once this has been established you can think about the content of your material, here you can exercise your creative talent. Corporate image is important, it is worth thinking about one logo that is present on all advertising material as this helps build recognition rates and brand awareness.

Obviously money off vouchers will provide a more quantifiable uptake rate in that you will be able to directly measure the response on redemption of these particular coupons.

Try to keep the message short and sweet. Getting your message across quickly in a few simple words which are easy to understand, possibly by using something humorous or a funny graphic, will trigger recognition and therefore help the recipient to remember and hopefully act upon your message.

Think about the type of paper that you use for your flyer , we would recommend that you use no less than 130gsm paper and preferably 300gsm, as this does not fold or crumple as it goes through the letterbox. Sizing is also important, A5 needs no folding so is therefore more suited to flyer distribution.

You now need to source a supplier who specialises in flyer distribution, you may think about finding a small local company who usually will be able to offer better rates, but then they will not be so accountable if things go wrong. The market is dominated by three or four larger companies who specialise in the distribution of advertising material, and it would be wise to approach one of these, as not only will they have the manpower and availability, but they will be able to offer much advice and guidance which will help you at this vital planning stage.

Remember that very attractive rates do not necessarily mean that you will be getting good value for money, it is better to pay a little more, but have the confidence in the company that is undertaking the distribution contract. It is vital that your message reaches the letterbox and not the bin.

When talking with your chosen supplier you need to discuss the areas that you wish to cover. Targeting your material rather than blanket coverage can be the most cost effective way of reaching your most receptive audience. Most companies will offer some form of profiling, and this will help in sourcing the better areas according to your target audience. It is normally possible to target by income group, age range, and leisure preferences etc. Vital here will be determining the size of your print run and therefore the final budgetary expense. This will help you in establishing your final return on investment.

It is very important to undertake this planning process well in advance of your chosen date for distribution; it is too late to plan your Christmas campaign in late November!!

All of the above, form a very simple process that will enable you to get the very best from your distribution, therefore providing a profitable return on expenditure.

Shaun Parker knows a lot about flyer distribution. He shares his knowledge to help people make the most of leaflet delivery and door to door marketing campaigns. To find out more visit http://www.mailboxnationwide.com

Direct marketing is one form of advertising that gets your message gets to a targeted audience on message and above all on budget.

This is an attractive form of marketing because it is possible to measure response rates quickly and correctly, the results can be seen and are quantifiable. For example if a business sends out three million items about a specific product and then subsequently sell fifty thousand of that product, then those sales can be attributed directly to that direct mail campaign.

Ensuring that the message gets to a targeted audience is vital to the success of any campaign
Targeting your audience can be done through the traditional methods of socio economic groupings, age rage, sex, and lifestyle preferences, many of the more modern methods use the data capture route, where information is gained directly from the target audience, often using store cards.

Another important thing to remember is to tailor your message directly to the recipient. If you are selling stair lifts then it needs to be tailored to a more elderly market, softer colours and non aggressive theming is important, whilst if you are promoting a nightclub then obviously bright vibrant colours and something funky aimed at the younger clientele will suffice. Remember that you are looking not only to increase sales but increase brand awareness, so items that can be put on a notice board or a fridge magnet for example will help draw the eye constantly to your message.

The scope to be creative with your message is endless; you need to get the general public talking as this creates a ripple effect. Think not only about visual stimuli, but try to encompass all five senses, a product sample or perfumed strip or money off voucher all encourage the public to try your brand and then hopefully remain loyal to it.

Frequency of campaigns is also vital, building a brand and loyal customer base relies on constant marketing repeat cycles of advertising are vital to the success, working a rolling programme helps to ensure that your target market is hit a least once every three months. The statistics would point to the fact that every pound spent on direct mail releases fourteen pounds on direct sales of that product, so it would seem that this method is very effective in producing direct sales.

To summarise Direct Marketing will:

Find new customers, direct mail gives you the chance to target potential customers when they are most ready to respond and perhaps purchase. Build relationships with new customers, you are able to get your product straight to potential customers with the introduction of product sample or money off vouchers.

Keep new customers, by being able to maintain brand awareness and recognition and keeping your customers involved as your business grows and evolves. Your customers will stay loyal to brand if you are able to inform them directly about new initiatives, sales drives, promotions and events.

In today’s market place, a direct mail campaign can be a cost effective, time efficient, targeted method of ensuring quantifiable results. When used as part of a carefully planned and executed marketing campaign, the outcome can be phenomenal. Be creative and drive your business forward to find your potential customers.

Shaun Parker knows a lot about direct mail. He shares his knowledge to help people make the most of leaflet delivery and door to door marketing campaigns. To find out more visit http://www.mailboxnationwide.com

Letterbox marketing is fast becoming a large part of many companies marketing strategy. As it becomes more mainstream, almost every type of business that you can think of is investing heavily in this once much maligned method of advertising. But is leaflet distribution the most effective way to market your business? What are the pros and cons and how can you ensure that you get the best value for your money?

The letterbox marketing industry was once dominated by a few well-established names who had the market place well tied up. As the sector has grown, new companies have flooded in, and caused a healthy competition that drove down prices and brought with it a more creative approach. Nowadays, even printing companies will offer free delivery when one commissions their print services. It can seem impossible to choose between these companies, indeed, many believe that they all offer the same thing anyway and whom one uses is largely irrelevant.

Of course, there are differences, and in such a diverse market, one is spoilt for choice when finding the distribution company best tailored to your needs. Often smaller companies based in your locality can seem like the obvious solution - you speak to the same person every time you ring them, they are bound to have in depth knowledge of the local area, and they often have far lower overheads, resulting in a far lower cost for you.

But what happens if something goes wrong, or you’re not satisfied with the service that you receive? Will that company have the processes in place to accommodate your complaint? What recourse will you have if the MD is also your distributor? And what about the future of your company? As your business and marketing budget grows, will the small leaflet distribution company grow with you and be able to handle your needs?

A larger, nationwide company will naturally be able to provide a totally professional approach to your distribution, however said approach can be quite impersonal and rigid. They will often have far longer lead times, and you as a customer will have very little involvement in the distribution process. You can of course specify distribution dates and areas (to a point), but what happens from then is usually up to the distribution company. Essentially, we are talking horses for courses, and what suits one customer will be the others idea of a nightmare!

A good letterbox marketing company plays a long game. They are aware that leaflet distribution is not a quick fix and that a long term, targeted campaign is the only way to get results and a see significant return on your investment. Beware the leaflet distribution firm that promises the world first time round - they rarely deliver.

Try not to be tempted by cheap deals. As the saying goes, if something sounds too good to be true, it often is. Letterbox marketing companies are not charities, nor are they into philanthropy. Nobody works for free, this is important to keep in mind and sometimes it is worth paying a little bit extra in order to try to guarantee a quality distribution. However, it is also important not to pay over the odds for a distribution. Some apparently large, nationwide distribution companies are actually franchises, and you will absorb high franchise fees in the cost of your campaign.

The key is to do your research, and plan your distribution in good time. Get as many references as you can, and most importantly, build up a good working relationship with a company that you can rely on.

Shaun Parker knows a lot about leaflet distribution. He shares his knowledge to help people make the most of leaflet delivery, letterbox marketing and door to door marketing campaigns. To find out more visit http://www.mailboxnationwide.com

It is often said that a company is nothing without its people. Nowhere is this more apparent than in the world of leaflet distribution, where ones staff are the absolute key to success, and can make or break a company. One of the reasons that so few leaflet distribution companies in today’s market place are large enough to offer truly nationwide coverage is simply down to the fact that they cannot get the staff to supply demand.

Good leaflet distributors are like gold dust. Akin to the tooth fairy, they are notoriously illusive to locate, and just as difficult to keep hold of. The problem is that leaflet distributors are predominantly low skilled, under qualified and paid the minimum wage. They often work on a self-employed basis, meaning that their income can be uncertain, and it is understandably difficult to find quality staff who are able to accept this fact.

On the other hand, since their business is so dependent on the quality of their staff, leaflet distribution companies are looking for hard working, physically fit, diligent and reliable staff. Very few people both have these qualities, and yet will be willing to work such a physically demanding, low paid, and above all, incredibly lonely job.

There is, however, hope. These magical people do exist, in fact, they can be found all over the country. One simply needs to use a little creative thinking, and a flexible approach. ‘Stay-at-home mums’ (or dads!) immediately spring to mind. Fair enough, they may only be able to work during school hours, or perhaps even only at weekends or in the evenings. This may cause a leaflet distribution company a small inconvenience, they may for example, be unable to complete the job as quickly as their contemporaries. However, lets not forget that these people have for the most part, been professionally employed in the past, are likely to be well educated, literate and articulate.

They will undoubtedly take a professional, diligent approach to any work that you give them, and as they have had work place experience before, will understand the need to contact the company if anything goes wrong. As they will be working to supplement their family income, they will be more likely to be willing to work on a self-employed basis. Similarly, retired people, and those already in full time employment often make fantastic leaflets distributors for much the same reasons.

When choosing a leaflet distribution company, it is important to make sure that they have a robust approach to recruitment. Many smaller companies will use student labour, often relying on staff between the ages of 15 - 21, as they are invariably cheaper. Unfortunately, the old adage is often spot on, and as the saying goes, if you pay peanuts, you get monkeys. Always ask what the company policy is towards student labour. Try to ascertain what percentage of their staff fall into this category, and how closely their leaflet distributors are managed.

If possible, choose a company who use teams of experienced distributors, who are solely employed by that company. There is no substitute for good local knowledge in this industry, and you should expect the teams who distribute your material to live in the local area. A team leader should manage the team of leaflet distributors. He must carry out regular back checks on their work, and ensure that unsupervised time is kept to a minimum.

Also, try to find a company who pays their distributors by the hour, not by the thousand delivered. This may mean that the leaflet company end up paying higher staff costs, which will undoubtedly be passed on to their clients, but it will help to ensure that your material ends up on the doormats of your potential customers, which is exactly where you want it!

Shaun Parker knows a lot about leaflet distribution. He shares his knowledge to find the best leaflet distributors and help people make the most of leaflet delivery and door to door marketing campaigns. To find out more visit http://www.mailboxnationwide.com

I’ve been involved in door to door distribution for years now. You might say that I’m an expert on the subject - certainly nothing surprises me anymore. Like the time when a representative for a well-known political figure (who may one day have a hand in decision making that affect the future of the whole country) rang us up. The conversation went something like this:

Caller: Hello, do you deliver to central London?

Me: Of course - how can I help?

Caller: Well, I have 390,000 thousand leaflets that need delivering. Next week. Oh, and by the way, I’ve got about 400 boxes of the flyers here that I’ve taken off pallets so that I can fit them into my office, can you collect them tomorrow?

Me: *faints*.

Of course, we had to help him out. For all we knew, the poor bloke had been stuck in his office for days, surrounded by boxes. We had to let him out, it was nearly the weekend, and I didn’t want the blood of a malnourished politician on my hands.

Then there was the time that we had to undertake a sample distribution for a popular breakfast cereal. We were so excited, because up until that point, the only sample distribution we had been involved in was for cat food and tampons - here was something we could actually eat! We thought that it was fantastic for about a day - until we realised that having to market the product so intensely had the surprising effect of being extremely off putting. To this day, even the mention of the cereals name makes me sick to my stomach.

On the same subject, offering sample distribution for tampons wasn’t exactly the best experience of my life. Having to knock on people’s doors and ask big hulking men for ‘the lady of the house’ was bad enough. When they then replied, ‘She’s not in, you can deal with me’ it was excruciatingly embarrassing. I’ve never dealt with so many confused men before or since. And imagine having to carry around six tins of cat food to every home with a pet during one of the hottest summers on record.

I’ve had a distributor ring in to say that he could no longer continue working for us because he had been chased down the road by an animal. We thought that he meant a dog, but in actuality he had been harassed by an extremely large cockerel. On a less amusing note, many of our distributors over the years have been the victims of ‘doorstep amputations’. This is a very messy procedure, and usually involves a vicious dog and a finger left a few seconds too long in a letterbox. Sometimes the letterbox itself takes revenge, slamming shut before the unsuspecting distributor can remove his hand.

One of our distributors rang me only last week with a surprising story. She is an eccentric, hippy type, working for us in order to support her burgeoning career as a writer. She lives in a very expensive part of the country, and consequently never has any money. She informed me that she only has two pieces of furniture, a dining table and a bed - both about thirty years old. When I asked her what she sat on, she mentioned that she uses old boxes and left over leaflets from us, and fashions them into chairs. She is truly one of the strangest people that I have ever met.

Door to door distribution is a weird and wonderful world, and trust me, you need a good sense of humour and a sense of the strange to survive in it.

Shaun Parker knows a lot about leaflet distribution. He shares his knowledge to help people make the most of leaflet delivery and door to door distribtution campaigns. To find out more visit http://www.mailboxnationwide.com

Direct mail is a marketing technique in which the seller sends marketing messages directly to the buyer. Direct mail is a unique blend of advertising and sales. It is sometimes referred to as direct marketing or direct response marketing. Direct mail is, as the term implies, a marketing message that’s delivered to prospects by mail. It is opened one piece at a time and read one piece at a time.

Direct mail is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers. It is used in many different situations, limited primarily by the imagination of the advertiser. The term direct marketing is believed to have been first used in 1961 in a speech by Lester Wunderman, who pioneered direct marketing techniques with brands such as American Express and Columbia Records.

There are two main definitional characteristics which distinguish direct mail from other types of marketing or advertising. This involves commercial communication (direct mail, e-mail, tele-marketing) with consumers or businesses, usually unsolicited. This aspect of direct marketing involves an emphasis on traceable, measurable positive responses from consumers regardless of medium.

The most common form of direct marketing is direct mail sometimes called junk mail, used by advertisers who send paper mail to all postal customers in an area or to all customers on a list. While many marketers like this form of marketing, some direct marketing efforts using particular media have been criticized for generating unwanted solicitations. Some consumers are demanding an end to direct marketing for privacy and environmental reasons, which direct marketers, are able to provide by using “opt out” lists, variable printing and more targeted mailing lists.

Direct mail is one of the most measurable methods of marketing. It is attractive to many marketers, because in many cases its positive effect can be measured directly. Yet since the start of the Internet-age the challenge of Marketing Executives is tracking direct marketing responses and measuring results. Response rates are generally higher when the response device is separate from, rather than part of, the brochure or letter. Response rates to prospects (non-customers) average around 1%.

One of the most important parts of your direct mail piece is the response mechanism. For example, if a marketer sends out one million solicitations by mail, and ten thousand customers can be tracked as having responded to the promotion, the marketer can say with some confidence that the campaign led directly to the responses. By contrast, measurement of other media must often be indirect, since there is no direct response from a consumer. With direct mail marketing you can code your mail pieces to determine the exact number of responses you received from each campaign.

Direct mail is one of the most common forms of direct marketing in use today. Direct mail is a dynamic, versatile marketing tool and is the most heavily used direct marketing medium, and its popularity continues to grow despite postage increases.

Bob Withers is a professional sales and marketing person with over twenty years in the field. He has also turned his sights on network marketing to apply his trade. If you want to get in touch with Bob or learn more about sales and marketing please visit:
http://bobwitherssite.com