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Direct mail leads are now the best and easy way to make a huge sale. Through direct mail marketing leads the network marketers, MLM, opportunity seekers are added making opportunities grow for their businesses.

In a multi level marketing, these direct mail leads are very helpful to make your business grow and to generate more income than the usual. To make this possible you must make a good offer to target sales and most importantly the leads that you are going to mail must be new.

So how are you going to get the freshest direct mail leads? There are a lot of ways actually. One of them is to see a list of brokers, alumni associations and many more on the internet. There is lot of internet service provider who offers this kind of services.

You can get direct mail leads from various types of lists, may it be a business list, consumer list, mailing list, telemarketing list or the E-mail opt in lists. These lists offer their profile such as company name, address, phone numbers, type of company, opt-in emails, business mailing lists and many others. These prospects might buy now or in the future.

When you have this direct mail leads you can now mail them so you will make a difference for you business. So what are the ways to mail leads? Simple, just use the direct mail marketing techniques. Read on to know different methods to make this possible.

1. Monthly mailing system
This mailing system is very reliable since it is consistent. Make sure that that you have a lot of ideas in the contents of your mailings. You should include there tips and advice about your product or service. Think about the things a customer would usually need or use before and after they buy your product. Anticipate their needs and wants and expectations in your products.

Make sure that your tips are relevant to what products and services you offer. You will see that you will have positive benefits if you do so. You will be known to have enough expertise in your field. Secondly, you have already gotten through prospects mind as qualified vendor.

2. Recognition campaigns
This campaign is a way to recognize and reward your customers. You can do so by just simply thanking them. When you use this method, you should keep your marketing strategy in moderation.

You should watch over your sales pitch when you are going to send a thank you message. When you use this kind of approach, customers might keep you on top of their minds and if you are lucky enough you will be referred to their friends and acquaintances.

4. Your website
When you use postcards, you can drive prospective customers your page. Postcards will tell your prospects that there are offers for discounts, free gift or any offers you put in your website that they can get. Always make sure that your site contents are rich of information that you think is important for your prospect.

When you are going to use this as your direct marketing plan, make sure that you update your webpage. Keep updates useful for the prospects so they can visit your site again. These postcards works very easily and they are very cost effective

These are the few ways to use a direct mail for your products and services. Choose the freshest direct mail leads to capture every prospective customers and choose the best direct mail strategy that you are going to use.

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It’s curious to hear business people so quickly say ‘been there, done that, didn’t work’.

Whether you’ve had a good run at Direct Marketing or not, you really need to consider some hard truths. The media spend on Direct Marketing in Australia is in excess of $6 billion!

This means the average Australian businesses spends more than 50% of their advertising budget on Direct Marketing.

Either a lot of people are deceived, or there’s some reason why it works for some and not for others. What’s the secret? Why do so many business people say direct marketing doesn’t work? How can this be? We thought it might be interesting to find out why a huge number of business people say direct marketing doesn’t work. What is it that makes them say ‘been there, done that, didn’t work’.

Over a 6 month period we conducted an anonymous survey of 138 companies who, by running an ad with a coupon response, indicated they wanted our business and wanted us to respond by giving them our name and address.

We responded to all sorts of businesses. From clothing to funeral homes, cars, computers, lonely heart clubs, finance companies, religious organizations and more.

Before I tell you what we received back from these companies, here’s what I would expect from a company who wants my business.

[1] A friendly, thankful letter, personally addressed and personally signed.
[2] If available, a brochure, or some other form of information.
[3] An time limited offer to motivate me to ‘act now’
[4] A response mechanism such as a coupon or form.
[5] A reply paid envelope and/or a web site that I could visit.

I would also expect:
[1] A response within a reasonable time, say, a week.
[2] A ‘follow up’ of any description, preferably within a week but certainly within a month.

Here’s what we got:

Response Time:
*58% took longer than 7 days to respond
*31% took longer than 21 days to respond
*1 took 45 days, 1 took 52 days, 1 took 56 days, 1 took 63 days and 1 took 84 days! (amazing! why bother?)
*After 6 months, still 18% hadn’t responded

Follow Up:
*76% of those who did respond, didn’t follow up at all.
*5% put us on a mailing list and followed up more than twice (although these were predominantly religious organizations).

Personalized:
*50% just sent a brochure. That’s it. No letter, no ‘how do you do’, no thank you for responding.
*Of those who sent a letter, half of them had a standard letter with a printed signature instead of a real one.

Unusual:
*Only 4 companies sent something unusual like lollies, a coaster, a tea bag or sample with their response (that’s less than 3%!).

So what does all this tell you?

With incredibly bad follow up disciplines like these, it’s no wonder a large number of business owners say ‘been there, done that, didn’t work’. They just don’t care. (Which makes me wonder why they’re even in business in the first place).

The truth is, they’ve been there and missed it.

A large number of businesses using direct marketing principles seem to have little idea or don’t care enough about fulfillment or following through. The end result is a loss, not only for the company who failed, but also for the industry itself.

It’s not all bad news though. This widespread problem opens up a huge amount of opportunity for those that do it right.

So here’s the key; If you follow through well, you’ll stand out so much, people will find you not only memorable, but almost irresistible.

Direct Marketing works. It’s something worth considering. Good luck with your next ad campaign.

Rudy Labordus is CEO of Perth advertising agency Breakthrough Corporation. Rudy also has his own blog http://rudylabordus.com/blog, is a sought after public speaker and creative author of globally acclaimed ‘marketing ideas’ toolkit Adpack http://www.adpack.com: 125,000 marketing ideas for business.

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