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Archive for the ‘Article Writing’ Category

Article Marketing Done Correctly Can Bring in Money and Make Your Online Business Profitable

06 May.
Posted by GREGBURRUS in Article Writing | No Comments

If you are having trouble with your article marketing, make time, follow some rules and examine what the topnotch writers are doing, the web is loaded with excellent writers.

Here a few points to consider in your artcle marketing strategy.
1. Write on topics that mean something to you and your enthusiasm for the subject will come through.

2. Plan to be mostly original because some of what you say has been said, however you need to make sure your voice comes through.

3. Write a piece of substance and make it interesting for the reader. Let them know you really are writing for them, not just what is in their pocket.

4. Follow a structure if you want to save time. Think through what type of article you will write.
There are strategies and templates to apply.

5. Proof read what you write. Make sure you use spell check and check for grammatical errors. You don’t have to perfect every time, no one is but you do want to try and get it right more times then less. I don’t know how many times we tell people, spell check is free.

6. Write a good length article. Don’t just produce those 200 word pieces of essentially nothing. Write a length that allows you to express your full ideas and help the reader.

7. Write on topics people want. This is not the old days of write and hope they read it. Article marketing is just that marketing via your article. Hence you need to write to the target market.

8. Visit article directories and read the articles within. The internet is the best place to find samples to review. Review them for content, format, level of detail. Understand what’s different; understand what is read the most. Try and discern the strategy of a top notch or widely read writer and emulate.

9. Have your work reviewed by someone else. Send your friends to review what you have written and get feedback. Nothing like real world feedback to ensure your article marketing skills improve.

Just remember putting garbage out may get you a hit but never a customer. Article marketing should be a win-win situation for directory owners, authors and the readers.

If the writer produces good quality articles, and directory owner presents the work in an interesting manner, the readers, yourself included, will prosper. Therefore, own the responsibility to make sure that the article produce is well written and accur

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In Need of Free Blog Marketing Tips - then immediately go to http://techoss.com and get started atracting more customers today.

How to Tell if You’re Writing Good Content Articles

06 May.
Posted by tkelly in Article Writing | No Comments

Websites and article directories thrive on good content. Good, well written content doesn’t require a Ph.D. or extra special skills. If you can answer yes to the questions below, rest assured you’ve written a good article.

*Does it have scannable text? In other words, will your article make it through the editing process, pass article submission service criteria and be easily read by search engines?

*Is your article useful? Anyone can write an article really. The question is: have you written anything that is useful to your reader? Keep your customers in mind when you are writing an article. Provide good information and you will establish trust with the reader.

*Is your article unique? The old copy and paste trick doesn’t sit well with publishers. Changing a few words here and there isn’t enough to make your article stand out of the crowd on the Internet. Ensure that everything you submit to article directories is original. Use your own style and your voice. Put a new spin on topics that are heavily covered.

*Does the article answer common question? One way to write good content articles is to answer customer questions. Use questions from your e-mail, from forum discussions and anywhere else that questions come up on your topic. Turn customer questions into articles. It’s a great way to provide information to the public that is needed.

*Is the article entertaining? Sure, some topics don’t lend themselves to humor or entertainment. Most topics, however, have some flexibility here. Reading one boring article after another will put your reader to sleep. The important thing is to keep the reader from closing the window to your article. Keep your articles lively and include personality in your articles.

*Does your article create debate? Typically, people think of debate as a bad thing. Where articles are concerned, debate is a very good thing. Debates get other people reading and talking about your article. Debates have a way of drawing traffic to a website quickly.

*Is the article newsworthy? Each article you write needs to be newsworthy. This doesn’t mean write timely articles that would fit in the daily newspaper. What it means is that good content articles have something solid to say and include up-to-date information.

*Is your article easy for the average reader to understand? People read the Internet differently than they read articles in print. Online readers have a short attention span. It’s your job as the writer to hold their attention. Don’t bog them down with big words and long sentences. Use short words and small phrases to get your point across.

*Does your article use proper grammar, spelling and punctuation? This isn’t grade school and we won’t have a pop quiz on the fundamentals of writing. Generally speaking, writers get away with a lot more infractions while writing online articles. Some publishers are extremely picky, however, and if you come across a publisher who is strict about grammar they will choose not to accept an article that doesn’t hold up to their standards.

If your article lacks these qualities, rewrite them to include these things and ensure that you provide good content articles.

Tiva Kelly is the Head of Article Coaching and offers advice to authors at http://www.articlemarketer.com, a highly popular article distribution service. Learn how article marketing works and submit your articles today.
http://www.articlemarketer.com/submit.php

Writing Articles To Promote Your Business

05 May.
Posted by biggso in Article Writing | No Comments

Look in your local newspaper or through a trade magazine in your field of interest. Look at the bottom of some of the columns and articles throughout the literature. What you will see in many cases are short biographies of a paragraph or two telling you a little bit about the person that wrote the article. Usually included in that bio will be the name of a business this person runs.

That bio, for the author of the article, is what it is all about. More than likely, its why they wrote the article in the first place. Not for the money, which might have been nominal or even nonexistent but for the advertising. You do not have to be a National Book Award winner to write an article for your local newspaper. You need competent writing skills which can be developed and an idea the newspaper or magazine will want to share with its readership.

When writing for a newspaper, you have two options. One will be a feature and this will be an article that encompasses a specific subject and gives in the time and space the subject requires. The other would be a column of some kind, related to your field of business. Either one has a chance to be published, though it may be easier to get a short column published than a feature just due to space considerations.

It is also important to make sure your article, in whatever form it takes, is something the paper can hold onto and publish at a time of their choosing. Do not waste your time writing something time sensitive if the publisher can not make room for it in that days issue. You will not have another chance to publish it, because the subject will not do anyone any good. Keep your articles as general and evergreen as possible and you will stand a better chance of breaking in.

Read the newspaper or magazine you are thinking of submitting to in order to understand what types of stories they like to publish. Many a query has been wasted by writers trying to break into a market with a wholly inappropriate subject. This does not mean an article that breaks the boundaries of adult content but simply a subject the publication has no use for. If you read what they publish, you will have a better chance of developing a story they will be likely to use.

On the other hand, you will need to keep the subject of your story related in some way to your field of expertise. Not because you know more about that subject but because you will attract more customers to your business if you are writing an article your target audience is more likely to read. Also, it would not make much sense to get to the end of a health and fitness article to find out the author is a stock market investor. This should go without saying.

Be persistent and polite in your effort to get published. Many professional writers experience rejection on a daily basis trying to break into the print market and you may have to go through some of the same. Keep at it and be polite in your acceptance of rejection. You do not want to burn bridges that have not even been built yet. If you can break in, you will notice it will do wonders for your business. Simply by writing articles on your chosen topic, you will come to be known as an authority in your field and this can be very helpful when it comes to taking your business to the next level.

Obinna Heche:

Delivering the best home based business ideas and opportunities so you can work at home successfully..

http://www.homeincomeportal.com/obhmy365/

Becoming An Article Writer

02 May.
Posted by biggso in Article Writing | No Comments

Of all the many ways that you can be a freelance writer, article writing is a great way to go. In this job, you are going to be able to write articles for many different companies and they will pay you for your knowledge and for your work. If you want to work form home as an article writer, there are several things that you should know first.

First of all, this job might require you to write many different articles about the same topic. You might have to write lots of articles on one particular topic but each of the articles has to be something different. If you can handle this kind of work, keep reading. Also, you are going to be working mainly on a project by project basis.

If you are very good you might get several projects at once and if you are even better you might get projects that pay more and more. It is a job that you have to work very hard at for a long time before you can begin to make real money, so you should try your best to make sure that you are doing your best work at all times.

Also, it is going to be a hard market to break into as a first time writer. The best thing that you can do for yourself is to get a good portfolio with lots of different articles in it so that you have something to give to potential employers. You are going to find that you might need a lot of help getting started, so its a good idea to check with some people who do this as a job to see what advice they have to offer you.

Remember that this is something that you can do for a while or for a long time, depending on how good you are. The internet is something that is quite large and that handles a lot of different things at once. If you are able to do the kind of work that this work form home job entitles, you might find that you can be very successful in the end.

Of course, there are always going to be things that go wrong and there are always going to be times that you try your best but you just were not chosen for a job. When these things happen, try to keep your head up and remember that there are lots of different jobs out there for freelance article writers, you just have to keep working at them to get them done.

Obinna Heche:

Delivering the best home based business ideas and opportunities so you can work at home successfully..

http://www.homeincomeportal.com/obhmy365/

Why PLR Articles are Useless

15 Apr.
Posted by wmlawsonky in Article Writing | No Comments

You won’t find PLR, or private right label articles, at custom article writing services. The reason PLR articles aren’t being pushed anymore is because they are useless. There was a time on the Internet when people realized that they could make a good bit of money using Google Adsense and other similar programs by creating a website on a tightly focused niche topic. The idea behind private right label articles was that it works so well on one site, why not create hundreds or thousands of similar sites to draw in traffic and earn even more money.

A few problems quickly arose when it came to the mass creation of very similar websites with very similar content articles. Custom articles with unique content were not the focus at that time. Basically, a few tactics were developed to speed this process along. People were creating site after site using the same articles. Article sites were popping up that offered PLR articles for next to nothing. The reason for that is they could make the same dollar over and over again with the same article.

Essentially, they could make a lot of money by selling and reselling the same article to different people across the Internet. One difference in PLR articles and what we now call article marketing is that you could claim these articles as your own and change the wording to meet your needs. This discovery led to a whole new way of writing articles.

Instead of creating custom articles and providing a real service to potential clients, writers were buying PLR articles and making minor changes before circulating them around on the Internet again. Software was even developed where you could plug in a PLR article and change just enough words to make it appear a different article. This line of thinking created a big problem on the Internet at the time. Duplicate content became a huge problem.

It became extremely frustrating to put a keyword into a search engine and come up with a list of sites that all offered the same or very similar articles. It became very difficult to find what you were actually looking for. After a while writers, publishers and customers started to create custom written articles. That’s when the idea came around that content is king and that idea stuck.

These ready-to-post content articles made it easy and affordable for site owners to get content on their sites. But they didn’t work very well. In reality, these articles were pushed to the bottom of page ranks and never graced a computer screen. Boring websites across the Internet that publish the same articles were not receiving the attention they once had. They have no value for the reader and are useless in terms of search engines and page ranking.

The Difference between PLR Articles and Custom Article Writing

When PLR articles became useless, the next wave of Internet marketing became custom articles. It became clear that to reach the top of the search engine pages you would needed to create unique articles with interesting content and clearly focused keywords. This sounds like a daunting task. If you’re writing skills aren’t up to par you can always hire a writer or visit a custom article writing site to purchase articles, including their copyright. The difference is that with article marketing and using custom articles, the same article is not used over and over again.

This new way of marketing is a way for business owners to ask for specific needs for their articles and have a specialized team of writers work to achieve that for them. The business owner gets full rights to the article and claims ownership of them. Custom articles are not re-sold to other clients. This gives a value to custom articles written exclusively for one site.

Looking for SEO-friendly articles? Find yours at Marketing Squad. Author Mike Lawson manages the Custom Writing Service at the online writing and editing company. Mike and his team work with hundreds of authors on their article campaigns.
http://www.marketingsquad.com

3:10 To Yumi - A Presidential Perspective on Good Writing

15 Apr.
Posted by cpalmatier in Article Writing | No Comments

Looking to improve your article writing? Look no further than the current political landscape.

Ask any political junkie what makes or breaks a candidate, and you’ll get any number of answers: public gaffs, private blunders, bad policy decisions, incredibly poor choices in friends and supporters. All have the potential to derail a promising campaign.

This season, a new threat to success is strikingly clear. In today’s sound-bitten world, it comes down to being Yumi. And Yumi is all about good writing. Whether you are writing articles, speeches or site copy, one rule remains clear.

Let’s look at how the three most viable candidates chose to announce their candidacy:

“I announced today that I am forming a presidential exploratory committee. I’m not just starting a campaign, though; I’m beginning a conversation — with you, with America. Because we all need to be part of the discussion if we’re all going to be part of the solution. And all of us have to be part of the solution.” (Sen. Hillary Clinton, in Presidential Exploratory Announcement, January of 2007)

“Today, I announce my candidacy for President of the United States. I do so grateful for the privileges this country has already given me; mindful that I must seek this responsibility for reasons greater than my self-interest; and determined to use every lesson I’ve learned through hard experience and the history I’ve witnessed, every inspiration I’ve drawn from the patriots I’ve known and the faith that guides me to meet the challenges of our time, and strengthen this great and good nation upon whom all mankind depends.” (Sen. John McCain’s announcement speech, April 25, 2007)

“Let me begin by saying thanks to all you who’ve traveled, from far and wide, to brave the cold today. We all made this journey for a reason. It’s humbling, but in my heart I know you didn’t come here just for me, you came here because you believe in what this country can be. In the face of war, you believe there can be peace. In the face of despair, you believe there can be hope. In the face of a politics that’s shut you out, that’s told you to settle, that’s divided us for too long, you believe we can be one people, reaching for what’s possible, building that more perfect union.” (Sen. Barack Obama, in his campaign announcement, February 2007)

Okay, pretty standard politico-talk from three bright, popular senators. Nothing too earth shattering, and in the larger global context, not all that far apart in context and meaning. So what makes the difference between written words that merely inform and ones that inspire? It comes down to simple math.

Do this - go back through each senator’s opening remarks and simply count the number of times the candidate mentions “Me” (themselves) vs. “You” or “We” (the American people). The ratio of “Me” references to “You” references is what we call “The Yu:Mi” factor. The most inspired and inspirational writers understand the importance of hitting at least a 3:1 Yumi ratio.

Senator Clinton hangs in the balance; her speech contains as many “You” phrases as “Me” phrases, at four each. Senator McCain blows the balance entirely; talking about himself a full eleven times and about us merely once. Okay, two if you’re being generous and giving him “this great and good nation” as one more. Still, 2:11? Hmmm.

Now look at Senator Obama’s words. Clearly, he understands the power of the Yumi factor. His opening remarks contain 12 references to “You”, and a mere three about himself, or “Me”. He has hit on a fantastic Yumi factor of 12:3, or 4:1. Not only is this Yumi, it’s delicious.

Witness the results:

Both McCain and Clinton have urged voters to focus on the issues, not on Obama’s fancy speeches and inspirational rallies. Evidently, they see the effect of Obama’s words on the crowds. People feel what he is saying and they connect on a very personal, almost primal level to his words. Politics aside, it’s powerful stuff.

Sometimes good writing comes down to old fashioned math. Learn to write about your audience, not about you. Really, it’s just plain Yumi.

Carol Palmatier and her team at Marketing Squad provide Yumi, SEO-friendly articles to authors all over the globe. Launch your next article campaign with the help of this professional, Yumi writing service.
http://www.marketingsquad.com

How To Craft A Headline That Pulls In Your Target Reader

11 Apr.
Posted by jonhook in Article Writing | No Comments

It is a proven fact that the headline is the most important part of any advertisement. No matter how good the rest of your copy is, if your headline stinks your ad will fail. It’s that simple.

How can so few lines of copy be so important? Because the headline is your first (and often last) chance to make an impression on a reader. It needs to grab the reader by the collar and make it impossible for him to continue without reading the rest of your message. If your headline fails the rest of your copy will never even be read.

The primary purpose of your headline is to get the readers attention. But when crafting your headline, it’s important to remember that you’re not trying to attract everyone. You only need to attract people who would be interested in your offer.

A misleading or vague headline will earn you lots of readers who are not at all interested in your product. They’ll realize this as soon as they get past your headline and you’ll quickly lose them.

Meanwhile, you will have lost many others who would have loved your product but didn’t stop to read your sales page because the headline didn’t grab them.

Choosing your target audience carefully is a vital part of crafting a headline that sells. You really have to walk a fine line to get it just right, and it takes a lot of practice and testing.

In Scientific Advertising, the legendary Claude Hopkins uses newspaper headlines to demonstrate the importance of targeting your headline just right:

“Suppose a newspaper article stated that a certain woman was the most beautiful woman in the city. That article would be of intense interest to that woman and her friends. But neither she nor her friends would ever read it if the headline was ‘Egyptian Psychology’”.

For a more contemporary example, we can look to Google AdWords.

Let’s say you run a website that sells specialty teas. You want to drive some traffic to a special you’re having on a delicious Earl Grey.

You can only use a limited number of characters for your headline so you have to choose your words carefully. You could use a headline that simply stated what your site is about, such as “Specialty Teas”, but the traffic you’d receive would not be very targeted.

You’d likely get a lot of “tire-kickers” who are just browsing or looking for free information. Since you pay for each visitor, you’d be spending good advertising money on poor quality traffic.

Instead you could try something like “Earl Grey Sale Ends Today”.

This simple example off the top of my head shows how you would target someone looking for earl grey tea.

Someone searching for “earl grey” sees your ad and immediately knows:

1. You have the exact product they’re looking for
2. They can save money because you’re having a sale
3. The sale ends today so they have to act fast!

That’s a lot of information packed into 5 little words. See how tightly targeted it is? The people who click on your ad will be very likely to buy from you.

And people who are only interested in free information about chamomile tea will know not to bother - they are not your buyer anyhow.

Jonathan Hook gives away free tools and articles at http://www.500articles.com Claim yours now.

Writing for Article Directory WebSites: Build Links Now!

10 Apr.
Posted by jmcqueen in Article Writing | No Comments

Writing articles and submitting them to article directory web sites should be project numero uno for you in an attempt to build valuable back links to your web site. I think that most of us would agree that traffic to your site is critical, as it determines the success or failure of your site. After all, what is the use in spending all your time and resources building a web site to settle for second best when it comes to traffic? Writing 500 to 1000 word articles is where the real work in promoting your web site come in to play.

Many webmasters have made it a science to simply rehash what is already available on the web. There are very few original thoughts going around the web today when it comes to site promotion. Link campaigns, article campaigns, blogging, etc. are all ways to get your site name and link in front of people. If our site has something important to sell, then the key is getting as many people to visit as possible. Your teaser articles that circulate on the web will achieve the same result as a killer news headline or advertising campaign. This has been proven thousands of times already. They will lure the reader into reading the rest of your article including the all-important resource box, which contains a link to your site. When the reader clicks to your site, this is the first step to a sale. A well-written and relevant article will achieve its purpose over time, but there is a sense of urgency to begin writing articles today in order to achieve any level of success with your online business.

Well-written articles will quickly get picked up by other webmasters or newsletter owners that will graciously publish your work withing their article directory or ezine. On an important note, in order for your articles to have their desired effect, you need to integrate keywords into your articles that are relevant to your site. This will provide more reference weight in the search engine algorithms, such as Google, Yahoo and MSN. Many webmasters and authors seemingly disregard this when putting together articles and they wonder why their site traffic does not increase on the level of their expectations. Having a link in your resource box at the end of your article simply isn’t good enought anymore. Remembering this will help you stay on topic and write purposefully.

Here is something else to keep in mind. When explaining idea or concept in your articles, you need to write it so that a 9 year old could read it and understand it. This holds true unless your purpose is to write a technical article for a niche market. For the most part, you want to make sure to keep your paragraphs short and direct and your language understandable. Also, write as if you where writing to one person instead of many and feel free to spice up your articles up with a quote or a funny remark. With search engines using the links in your articles as one-way links to your web site, please remember to use different keywords every so often to avoid a form of search engine spam. This refers to using to many of the same keywords throughout the text of your article. I always try to target three to four keywords within each article of, say, 600 to 1000 words.

One idea you might consider is using an article writing software package or a ghost writer to get your campaign started. These are invaluable tools in that they will help you get your articles out in circulation much quicker.

So there you have it! For those of you who have been wanting to know why your traffic is down, or simply not what you are expecting, take some time to write a couple of articles each week and submit them to article directory web sites. It only takes a minute to register with them and the results, at times, can be overwhelming. Remember, your articles do not need to be flashy or brilliant. They just need to contain proper English with no spelling or grammatical mistakes, using the keywords you have chosen for your topic that are pertinent to the content of your site page. Good luck and please let me know if you have any questions, and by all means, visit our article directory website.

John McQueen is an author, Internet entrepreneur and web site developer who has developed his article directory into one of the largest on the Internet. Please visit http://www.ArticleCo.com to submit your article or learn more about developing valuable one-way, inbound links for your web site.

Writing Articles… An Enjoyable Pastime

10 Apr.
Posted by grooveman in Article Writing | No Comments

For those looking for a fun and rewarding hobby, or for those looking to increase traffic to their websites, writing articles can be a fun and rewarding experience.

If you have knowledge of the subject you plan to write about then you may be able to write an entire article without utilizing any other references.

If you do not possess that in-depth knowledge of the subject then Google is your friend.
You don’t need a Masters degree in the particular subject you are writing about; just a general knowledge of the subject matter and some time spent researching the topic.
Spend some time on the internet doing research, just be careful not to steal anyone else’s work and call it your own.

Writing articles gives you a sense of accomplishment. Seeing your article in print or published to so many websites gives you a sense of satisfaction of having accomplished something useful, which others may find informative as well.
Also, for creating traffic and exposure to your website, writing articles is a very effective means of promotion.

For example, if you have a website about dogs, then write an article related to that subject. The article should contain useful information, or you can write about some of your own personal experiences.
Then just add your site links in the body of the article, or in the Authors resource box.

Whatever you decide to write about just be sure to do a little research and write something that will be interesting and informative for the reader.
You will then be seen as somewhat of an expert in the subject matter, even if you may not necessarily be.

After you have written your article then you will want to submit it to your favorite article sites or blogs. You may submit the article to as many sources as you are inclined to.
For maximum exposure the article may also be submitted to many social bookmarking sites such as Digg, Technorati, and many others.
You may also utilize the services of a publishing agent if you decide to try and get the article in print.

If you are writing the article purely for fun then you may only wish to submit it to a few places. On the other hand if you are using this article as a method for creating traffic for your website, then you will want to submit it to as many sources as possible.

Whatever your motives are, writing articles can be a rewarding and enjoyable experience.

Find resources and information on how to get started at http://www.thearticlebook.com and http://www.sendmags.com.

Why Information is Key for Successful Article Marketing

01 Apr.
Posted by tkelly in Article Writing | No Comments

The whole reason webmasters and business owners use article marketing is to plug their website and get a higher click through rate. What some people don’t realize at first is that you can’t outright talk about your business or products within the body of an article that you are submitting to an article directory. The body of the article needs to remain strictly informational.

An article must provide information that is useful to a reader; information beyond introducing a company, website, product or service. Article marketing is about educating readers, rather than making a sale. For example, if you sell lawn care products on your website, write an article about the seven steps to a healthy lawn, instead of writing about the lawn care products you carry.

Publishers Don’t Want Promotional Articles

Publishers are often overwhelmed with articles that contain promotional plugs and ads, and will reject articles that point to an external source unless it’s in the resource (About the Author) box. They don’t have the time to sort through every article and remove embedded links and lengthy sales pitches.

Remember, publishers are looking for informative content for their readers. They do not want articles that promote a particular business or website. This type of thing greatly limits the number of times it is published anywhere else.

Try to answer questions about your area of interest and develop a reputation as a subject matter expert. Show readers that you really know your stuff and they will come to you when they need something. Save the promotional stuff for your About the Author box.

The Purpose of Content for Article Directories

You might wonder where your articles go once they are submitted to an article directory. The truth is that the better the article, the more places it will end up. You have to follow a few simple rules in order to get your article picked up by a wide variety of publishers though. First you need to remember the purpose of the content article. Keep your focus on providing quality information to your target audience about your niche topic. Never stray from your topic or give in to the temptation to plug your own business within the article.

Even though you can put links within the article, all self-promoting information can be plugged into the about the author box when you’re submitting to a directory. The good news is that that information is also carried with your article where ever it is posted on the Internet.

The whole idea behind writing articles and submitting them to directories is to sell with the information and really knocked our socks off. If you do a good job and you really catch their interests, they will click on your website link and that’s where you can give them a hard sell on your products or services.

Tiva Kelly is the Head of Article Coaching and offers advice to authors at http://www.articlemarketer.com, a highly popular article distribution service. Learn how to market your small business by submitting articles through Article Marketer.
http://www.articlemarketer.com